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Explaining Drupal, the pragmatic choice – meet David Aponovich

David Aponovich knows the web content management business far beyond just the "Drupalsphere". I was thrilled when he joined Acquia from Forrester Research in 2014, since I believe his voice, experience, and insight can help convince more businesses of the benefits of using Drupal, especially given the upcoming release of Drupal 8. He and I sat down at DrupalCon Amsterdam – David's first Drupal community event – and talked about digital transformation from the "information superhighway" to today, corporations and open source software as a pragmatic choice, and how the definitions of... More

Why Retailers Need to Reorganize for Effective Content-Driven Commerce

This is the first post in an 8-part series called "Building a Content-First Organization." Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers – namely, how to integrate traditionally... More

Recent Highlights of Drupal in Media and Entertainment

When people ask me about the last year in my role as a director in our media entertainment and publishing practice, I tell them it was “Ludicrously busy”. The pace is furious as we help major media companies transition to Acquia and Drupal, most times away from custom, in house developed web content management (WCM) platforms. Before I get to the trends that will drive media companies to adopt new WCM platforms and other digital media technologies in 2015, let’s look at highlights from 2014 with the use of Drupal and Acquia in the industry. I added links to webinars and case studies so you... More

Lift Taking Off...

It's been awhile since I've written an update about my integration of Lift into the Acquia.com site (you can read my last post here), but recently I've been getting some results that are worth sharing. The numbers aren't big, because I've only been running this latest test for about a month, but they are impressive enough that the sales team here took notice. In fact, Tom Murdock, head of worldwide inside sales here at Acquia, got very excited when he saw the latest Lift results. The small numbers didn't stop him from... More

The New Real-Time Globalization and How to Keep Up

Going global is no longer a privilege, but a necessity. Between outsourced labor and localization, apps and analytics, the global economy is a busy place, and can challenge even the most prepared of companies. In order to keep pace with today’s real-time world, you need the skills and tools to make smart decisions in a market where there is little room for anything else. With the right care and pruning, you can not only keep up with the new globalization, but succeed. New Strategies for International Business When globalization burst onto the scene in the 80s, it included mostly big name... More

New Forrester Study Shows 944 Percent ROI with Acquia Cloud Site Factory

944 percent return on investment. Unheard of, right? Until now. Today, Acquia released a Total Economic Impact (TEI) study conducted by Forrester Consulting that shows the huge financial impact of implementing Acquia Cloud Site Factory, which can: Reduce site development and support costs Save IT and digital marketing resources Improve standardization and governance Accelerate time-to-market Increase scalability Deliver better web experiences It’s no secret that delivering... More

Announcing the Prescribed Products Promotional Standards Distribution

Acquia has long relied on the insights and efforts of its many partners in the wide world of Drupal “shops,” digital agencies, and system integrators to create transformational digital experiences for customers around the world across dozens of industries and specializations. When it comes to assembling the designs, content, and branding around today’s most remarkable digital experiences, those partners bring to bear a breadth of experience gained over years of client work to transform Drupal into the centerpiece of their clients’ online strategies. One agency partner,... More

Introducing Acquia Cloud Shield

Today, Acquia introduced a new level of service that offers our customers dramatically improved network security. Acquia Cloud Shield provides a completely isolated private network through which all intra-system traffic is routed to prevent infiltration by an intruder, as well as secure IPsec tunneling to offsite systems. Shield combines the security benefits of a private network with the ease of operation of a managed platform-as-a-service. Never before have organizations been able to this easily bridge their corporate network with the cloud and launch applications that connect securely to... More

Lush: A Digital Love Story

We’re about to release a case study on Lush.co.uk, and I hate to spoil the fun, but I just can’t help it. As I write this post I’m on a flight back across the pond from London, where I had the pleasure of meeting, first-hand, the team behind Lush.co.uk. iKOS Digital, one of my favorite agency partners and the strategy team behind Lush.co.uk, co-hosted a Digital Transformation breakfast briefing with Acquia last week. Myles... More

Building a Great DX: Make Shopping an Experience

It was an enviable assignment, a challenge that I was happy to accept: check out the Friday night shopping experience at a Bass Pro Shop. Jason Thibeault, a co-author of Recommend This!, suggested the idea when we were discussing the evolution of Internet shopping. “Online shopping is no longer a button -- a separate place to make a transaction,” he said. “Now it’s an experience, a community with multiple opportunities for interactions.” It’s the difference, Jason said, between buying a fishing rod at Walmart, and buying one at Bass Pro Shop on a Friday night. “You should check it out,”... More

Building a Great DX: Get Started with “Smarter Data”

There’s one word that comes up in every discussion about Big Data: “overwhelming.” Because it is. A recent Economist survey of global corporations revealed that only 19 percent felt that they were effectively managing and utilizing their big data. Feel better? Okay, now let’s regroup and get started on smarter data -- data you can actually use to deliver great digital experiences. Here’s one small, smart, real-world model worth bringing into the digital realm: the way the Ritz-Carlton hotel chain gathers data. Every employee of the Ritz-Carlton helps to maintain a company-wide database... More

A Recap of Acquia Engage, as told through Twitter

*/ @acquia Thanks for letting me be part of the 1st #AcquiaEngage conf. Perfectly executed. Congrats! — Holly Bounds (@hollymbounds) November 5, 2014 It’s hard to believe only one week ago, I was kicking off Day 2 at Acquia Engage, Acquia’s first conference at the Westin Copley in Boston. We had nearly 500 people attend, a fantastic outcome! Acquia Engage started off with a keynote from Acquia’s own Tom Erickson... More

Why the Gartner Magic Quadrant for WCM Matters to Commerce

Three weeks ago, Acquia reached a major milestone. Gartner released its annual Web Content Management Magic Quadrant, and for the first time, Acquia made the coveted Leaders quadrant. This is a huge accomplishment for Acquia, and makes everyone here extremely proud to work for such an amazing company. Since Gartner does a Magic Quadrant report for both WCM and Commerce, commerce execs may pay little attention to the WCM report. I’m here to tell you - that’s a mistake. The lines between commerce and content are blurring, and commerce... More

Plan for Successful Drupal Adoption

Change is hard. In technology, it is also inevitable. Done poorly, it can lead to busted budgets, blown timelines, and bloated scope. Done well, it can transform your organization. Planning is key to successful change--and planning must account for human needs as well as technical requirements. What is an adoption plan? An adoption plan for a software project has elements of the following: Product management Communications Project management methodology Risk mitigation Development methodology User acceptance testing Training Software adoption is as much about managing people as it is about... More

Acquia Digital Transformation Tour: Learn to Bridge the IT-Business Divide

I’ve been on the road for Acquia a lot since joining from Forrester Research in mid-summer (hello, Cleveland!). My focus: talking to technology and digital business pros about – and, really, advocating for – successful digital transformation. We recently added four new dates for the Acquia Digital Transformation Roadshow, evening events that bring together tech and business peers to meet, drink, eat and hear me talk about responding... More

#AcquiaEngage Recap: PFunk, Digital Disruption and the Future of Engagement

We need the funk, gotta have that funk. Owww….. Emerging through the noise of a packed venue at Boston’s Royale, George Clinton and the Parliament Funkadelic brought “pure funk mayhem” to all in attendance. As the first night’s entertainment at Acquia’s first ever conference, Acquia Engage, George Clinton and company were a tremendous compliment to the sessions, speakers and people - all of whom are working to achieve... More

Champions of… Context - Introducing Acquia Lift ContextDB

My favorite baseball team did not have a good year on the field. The Boston Red Sox finished dead last in their division. But when I caught a game late in the season, I had to tip my cap to the team’s marketing department. As soon as I entered the venerable, 100-year-old Fenway Park, my smartphone buzzed with a friendly greeting, and a $15 discount offer on any souvenir over $50. My Red Sox app noted that it was my third visit of the season, and extended an appreciative welcome. Later, after we reached our seats, it offered us a number of upgrade options. During the game, I could review... More

Two Become One: Publicis to Acquire Sapient

Sapient, a pioneer and fixture of Massachusetts’ digital industry, announced today it has agreed to be acquired by Publicis, the world’s third largest advertising agency with $7B in sales, for $3.7B. An Acquia partner, Sapient employs 13,000 people worldwide with a large presence in India, and operates three primary divisions: Nitro, Government Services and Capital Markets. Initial reports say that a new division called Publicis.Sapient will be formed and join Publicis’... More

Acquia, Investors and Teaming Up to Build Greatness

In the summer of 2007, I received an email from Michael Skok of Northbridge Venture Partners, who I had known for 12 years at that time. I had recently exited Mercury Interactive after its acquisition by HP. He suggested that I meet with a entrepreneur around a project he was looking at. When I met with Jay Batson, and short thereafter with Dries Buytaert, I was intrigued. It was Michael's vision about the possibilities however that really grabbed my attention. The three asked me later that year to join the yet unnamed company as its founding CEO. Timing being what it was, I had... More

Party City’s Spooktacular Product Wall Improves the Shopping Experience

A good user experience doesn’t always require technology It’s almost Halloween and I needed to put the finishing touches on my costume. This year I decided to make up my own costume – I am Wine Woman, fighting sobriety one grape at a time with my trusty side-kick Sangria Girl. Once my friend Bethany and I settled on our costumes, I immediately went to amazon.com to try and piece it all together. Purple dress, purple tights, purple Mardi-Gras mask (because, why not?) and a purple cape added to my cart and I was good to go! Except, unbeknownst... More

I Came for a Purple Jacket, but All I Got Was Pretty Pictures

I needed a fall jacket. Something lightweight and colorful. My online search led me to Paul Smith’s autumn/winter collection. I clicked through some of the beautiful pictures and came across a purple jacket (center right) - totally my style! I tried to purchase it, but couldn’t find the buy button. So I typed “purple jacket” in the on-site search box and all sorts of irrelevant things came up. I went back to the “shop online” section to try to browse for it. Still no luck. My... More

Crossing the Cloud Rubicon Requires Human Participation

We’re several years into the cloud revolution, and IT departments are officially on board: they’re slated to spend $13B on cloud computing this year. In-house racks and thick clients are cumbersome compared to cheap, hands-off cloud services. With costs shaved off in-house servers, IT teams can finally focus on those projects that engage users and boost company ROI. Regular business users like using the cloud, too, but they’re a lot more confused by it. Many spend more time figuring the cloud out—remembering logins, moving... More

Luxury Interactive: A Brand's Biggest Asset Is Its Story

Less than two weeks after the close of shop.org I found myself on a train down to NYC for Luxury Interactive. The big takeaway from shop.org was Content is Critical to Brand Differentiation, and I expected to hear a similar theme at Luxury Interactive. After the first day of sessions I wasn’t disappointed. In the big beautiful competitive world of Luxury, brand definition is everything. It’s why a millennial consumer paid $30,000 to... More

Acquia a leader in Gartner Magic Quadrant for Web Content Management

You might have read that Acquia was named a leader in the Gartner Magic Quadrant for Web Content Management. It's easy to underestimate the importance of this recognition for Acquia, and by extension for Drupal. If you want to find a good coffee place, you use Yelp. If you want to find a nice hotel in New York, you use TripAdvisor. Similarly, if a CIO wants to spend $250,000 or more on enterprise software, they consult an analyst firm like... More

Gartner identifies Acquia as a Leader in new 2014 WCM Magic Quadrant

Today Gartner released the 2014 version of its Magic Quadrant for Web Content Management. Acquia moved into the Leader quadrant, and is the only open source company identified as a Leader. Acquia first entered the Magic Quadrant in 2012, and in only three years has become a leader. It’s truly an amazing accomplishment, and it reflects the momentum Acquia’s been experiencing. You can view the report here The 2014 Web Content Management Magic Quadrant paints a picture of a rapidly transforming WCM market. According to Gartner, “Web content management is no... More