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5 ‘Musts’ of the New Digital Experience Government

What is Digital Experience Government? What does it mean to become “more digital”? Hasn’t government been “going digital” since the move to the web in the early ’90s? Yes, but to be a digital organization today means providing citizens, public servants, active duty military, and veterans an exceptionally easy and accessible front door to government services. With today’s confluence of new channels, new technologies, citizen hack-tivists like Code for America, innovative public sector leadership and digitally demanding users, government organizations have an opportunity to set the example for... More

Which Open Source Platform Is Used by More .gov Sites and Why

It is no surprise that open source technologies find widespread favor in governments. This is true for both server-side and client-side operations. In fact, many widely used web technologies were created and fine-tuned in government organizations. Governments have unique requirements from their software solutions. Unlike private enterprises, there is no short-term liquidity event on the horizon for government agencies. Governments have to make judicious, long-term tech choices, which is why open source curries such favor in the public sector. As this... More

How Open Source Digital Platforms Enable Greater Citizen Engagement

In late 2014, the Australian government embarked on an ambitious plan to create a “platform for the country.” This platform was a long-term project aimed at creating a highly scalable platform the government could use to serve its constituents, both now and in the future. To create this platform, the Australian government turned to open source technology due to its robustness, scalability, and adaptability. The end result was the “govCMS” platform built on open source content management system (CMS) Drupal. The primary... More

Security, Scalability and Resiliency with the Acquia Platform

Acquia has long been on the forefront of cloud security as it supports some of the world’s most important organizations on the Acquia Platform -- the largest provider of Drupal infrastructure in the world. This week marked the announcement that Acquia is now ready to support customers with Drupal 8 -- from its Platform for building, delivering, and optimizing websites and digital experience -- to its customer success teams. We bring an enhanced level of D8 security to the Drupal 8 platform, but also have the talent, expertise, and processes in place to provide every confidence that our... More

Build Your Next-generation Digital Experiences on Acquia and Drupal 8 Today

Business leaders today face a big challenge when it comes to planning for their organization’s digital success. Business and IT execs I speak with around the world regarding CMS and the challenges of digital experience delivery consistently hit on themes that probably sound familiar to you. To name a few: You need to build sites and experiences quickly, on a modern CMS platform that evolves as your requirements expand. You need to reduce costs to build, deploy, manage and optimize those sites and move key capabilities to the cloud as you rethink your tech strategy. You need to deliver tools... More

Why Open Source Is Driving Digital Transformation in Government

“Change.” That’s the word that best describes today’s digital world. Since 1991, internet users have grown from a handful of researchers to nearly 3 billion globally. Along the way, how we access and use digital information has changed as well. Government organizations, like the rest of society, are under increasing pressure to adapt to this rapid pace of change. Today’s sophisticated consumers demand dynamic, interactive experiences that help them work with–and participate in–government. To craft the digital experiences their constituents demand, governments have to adopt newer technologies... More

Open Data - The Global Health Data Imperative

This year’s 3rd International Open Data Conference in Ottawa was a call to action and an amazing opportunity to witness the innovation that is enabling a global data revolution. According to the Office of Science and Technology Policy at the White House, “Freely available data from the U.S. Government is an important national resource, serving as fuel for entrepreneurship, innovation, scientific discovery, and other public benefits. According to a... More

Redefining Commerce: OluKai - Selling Shoes, Selling a Lifestyle

I discovered the OluKai brand a couple of years ago when my brother bought a pair of OluKai sandals, and lived in them for an entire summer. Nearly daily proclamations of enthusiasm and excitement over that single pair of sandals soon had me looking at the brand website and buying a pair for myself. Much like my Brother, I immediately fell in love, and have been a strong brand advocate ever since. But it’s not just the sandals I fell in love with, it’s the lifestyle that OluKai embodies. It made me want to emulate that in my own life.... More

6 Steps to Delivering a Personalized Digital Brand Experience

Successful brands not only requires an elegant and intuitive shopping experience, but one that is contextualized for the customer’s specific goals and preferences. Delivering an experience that is capable of understanding whether a person is doing product research, shopping for themselves, or buying a gift for someone else is complex, but achievable with the proper plan and technologies in place. Businesses are scrambling to figure out how to achieve personalization success. To do it right, there are a lot of moving parts. Identifying and addressing each of those can be a challenge. Here, we’... More

Watch out World – Here Comes Acquia’s University Relations Program!

At Acquia, as we begin to build our university relations program, we are excited about bringing in the next generation of talent to help move our company forward. In 2015 alone, we nearly doubled our internship program and entry level hiring. We are committed to providing an awesome experience for our interns, and we have a whole host of summer events planned to make their experiences as rich as possible. From lunch and learns with our executives and departments to a formal... More

How to Create a Learning and Testing Agenda

One of the most important elements of developing a great personalization strategy is determining what you know, pinpointing what you don’t, and figuring out what you want to learn. From there you’ll get to know your audience much better, and can easily refine and optimize campaigns to add more relevance and more value to your customers. At the onset of any personalization initiative, you’ll want to create a Learning and Testing Agenda to stay focused on working through these questions. 1) Research and Learning Vision. First, at a fairly high level, document what drives your organization.... More

Why are Mid-Market Companies Still Looking at Adobe Experience Manager?

Since joining Acquia, I’ve been taking a close look at opportunities where we're competing against proprietary content management systems, often Adobe Enterprise Manager (aka CQ 5) and sometimes Sitecore. While Acquia competes with Adobe and Sitecore across a variety of companies - from the largest in the world to smaller higher education institutions and non-profits - I’m most surprised when I see so-called “mid-market” prospects looking at Adobe CQ. Defining mid-market is a bit tricky, but I’ll default to Wikipedia, which... More

Creating a Unified Customer Profile for Your Retail Brand

Like many consumers, I shop different brands to satisfy different needs: clothing, gifts, groceries, personal goods, accessories, etc. Sometimes I shop independent small businesses, and other times I shop larger retailers with a network of related brands. But no matter who owns the shopping experience, I expect the experience to be tailored to me. If I don’t see content and product recommendations that are of interest to me, chances are I won’t stick around long, and... More

For Marketers, IT Should be a Partner, Not an Adversary

Marketing has evolved from a sedate and predictable annual media buy to a do-or-die battle to stay ahead of the competition and keep up with the consumer. As marketing takes on this challenge, there is a temptation to deploy cloud-based technology, leaving behind IT department involvement. Purchase a turn-key, self-contained marketing system and everyone lives happily ever after, right? There’s no denying this “shadow IT” trend in which marketing and other... More

Identifying and Integrating Global eCommerce Systems

If you’re a retailer considering globalization, or a global retailer looking to streamline your global operations, then you probably already understand the difficulties that lie ahead. Globalizing your commerce systems and overall strategy is no small feat, but it can be done. With the right commerce foundation in place, and a strategy to execute on, you’re ready to start identifying and integrating the appropriate market-... More

How to Build a Global Strategy for eCommerce Excellence

Building a global technical commerce ecosystem requires looking at how each and every aspect of your retail business operates, both independently and as a cohesive ecosystem; across each channel in one market, and then across all of your markets around the world. With worldwide retail ecommerce sales projected to rise to nearly $2.5 trillion by 2018, now is the time. Before you can integrate new systems and start operating in new markets, however, you need to determine your commerce strategy. This... More

How to Build a Flexible eCommerce Architecture for Your Global Brand

You’re the Head of eCommerce, or the CTO of a major retail brand. You’ve got a national retail store presence, and a massive customer database. Your sales are growing, your team excels at merchandising, your commerce platform works well in the US, and you’re ahead of the curve in product innovation within your industry. You’re running a well-oiled machine here, and now it’s time to expand into a new market. According to the Forrester Evolution of Global eCommerce Markets report... More

Redefining Commerce: Bellroy Slims Down Site Without Compromising Quality

Bellroy sells wallets. That’s it. Their product line is simple, straightforward, and practical. If you assume that those things equate to a boring, lackluster brand, you’d be wrong. Bellroy has a carefully developed brand image with a thoughtful, comprehensive story to tell about their product and how it fits into the lives of their customers. They’ve clearly built a business around understanding customer pain points and needs, and have executed a nearly flawless UX based on that information. Their website is interesting, dynamic, and fun --... More

Understanding the Data Behind Personalization

If you want to increase online conversions and customer loyalty, you have to get a clear handle on your target market: who they are and what they want. And the best way to do that is by collecting the relevant data to personalize the buying experience. Having up-to-date demographic, psychographic, and behavioral data will help you send consumers valuable content, do more effective A/B testing, improve click-through rates,... More

How will you tackle your many site problems?

As my colleague Martin Eley wrote about last week, it’s a reality of the digital age that large companies have many, many web sites. Several small companies do as well of course, but the ecosystem of web sites under a corporate umbrella explodes as companies grow and the brands they manage, the number of regions they operate in, and the number of customers they serve expands. And as companies with this predicament have found, having many sites creates “many site problems” and not solving these problems... More

Closing the Deal: What Matters Most in a Purchase Decision?

“So I buy it. The most perfect little cardigan in the world. People will call me the Girl in the Gray Cardigan. I’ll be able to live in it. Really, it’s an investment.” ~ Rebecca Bloomwood, Confessions of a Shopaholic For Rebecca Bloomwood, the path from fauxsumer to consumer was short, nonexistent even. Every item was a necessity and credit card bills were something meant for the trashcan. For those of us who live in the real world, however, the decision to purchase anything typically requires much more... More

How To Build a World-Class Technical Commerce Ecosystem

Building a world-class commerce website is no easy feat. Notorious for being a complicated technical venture, it requires the perfect blend of people, process, and technology. But it is possible to build a “best for me” technical solution, if you’re thoughtful and tactful in how you go about doing so. Here’s how: Step 1: Really think hard and define your commerce goals If you’re considering rebuilding your commerce backend, there must be a reason -- or many. These pain points should be used as the foundational goals for your business: What must your new system be able to excel at that your... More

Purchase Intent: The Journey from Fauxsumer to Consumer

“When I first moved to New York and I was totally broke, sometimes I would buy Vogue instead of dinner. I felt it fed me more.” ~ Carrie Bradshaw, Sex and the City For fans of Sex and the City, there’s no denying the emotional connection between Carrie Bradshaw and her Manolos. And fashion. And, well, shopping in general. A typical episode of the show involved brunch, shopping, and cocktails (Cosmos of course) with the girls. It was rare to see an episode where Carrie wasn’t agonizing over a pair of shoes that she really couldn’t afford (she nearly always bought them anyway). So why does... More

How To Build a Personalization Dream Team

Customers expect a personalized shopping experience, and leading retailers who’ve incorporated personalization are reaping huge benefits. In fact, brands that have effectively implemented personalization strategies are seeing anywhere from a 7.8 percent increase to a 21 percent increase in conversions. Done right, personalization can pay major dividends, but to implement a personalization strategy that will create the greatest returns, you need... More

Increasing our Commitment to Higher Education: University Relations Program

Career services offices at colleges and universities understand the significant value that internships have when it comes to helping their students find jobs. Simply, as this Forbes article points out, internships offer as direct a path to a full-time job offer for college graduates as does any other pursuit. In fact, according to the survey backing up this article, college interns have a 7 out of 10 chance of being offered a full time job by the company... More