Looking to Drive Change in Your Company? Acquia Engage May Be The Solution
by Amanda Nichols
We’re a little over a month out from Engage, and I couldn’t be more pumped. This year, I’ve been given the honor of running one of our tracks: The Politics of Digital. Given the chaos of the election season, this track couldn’t be more timely. While we won’t be discussing Donald Trump’s tweets or Hillary Clinton’s emails, we will take a deep look at the politics involved in any digital transformation project and how to Get S#%t Done.
Every single session in this track was designed to help anyone embarking on digital transformation within their own organization. One of the sessions is aptly titled “Technology is the easy part,” because for a lot of organizations it is (sort of). There are TONS of resources available, from Forrester analysts to agency partners to technology peers that will help your organization choose and implement a technology. The really hard part (that no one seems to talk about) is what happens within the walls of an organization. What happens before the analyst briefing is scheduled or before the agency brief is written? How do you take a great idea, like designing a new web presence, and get leadership, peers and partners on board? Then how do you organize around this new technology to get the most out of your investment?
In this track we’ll address all of these questions using real examples from real Acquia customers who have been there and done that. There will be no product pitches, no agency pitches, nothing but idea sharing and success stories. The sessions are full of clients from all industries, and all walks of life. For example, the YMCA will talk about how they brought digital transformation to a 160-year old brand. The City of Boston will talk about how they are actively including citizens of Boston in their digital transformation project. And Emmis Radio will tell their story about how Drupal was the catalyst for changing their entire sales and business model.
And there’s so much more. Including (drum roll please) a panel discussion run by yours truly featuring change agents from 5 different industries, all sharing stories on how they overcame the challenges faced by any organization.
While I may be a bit biased, I think this track is going to be the most practical, valuable, and interesting track we have this year. You’ll hear great stories, and come away with tips and tricks you can start using today (or rather, November 4th) to ensure success in your digital transformation journey.