Acquia Engage 2015: Digital Transformation Sessions Sneak Peek
by Taryn Collins
Earlier this week, we shared a first look at some of the speakers and sessions you can look forward to at Engage 2015 -- a handful of Digital Innovators who are doing big things to shake up their respective industries. But lucky for you - that was just the tip of the iceberg!
This week, we’re diving into the second talk track, Digital Transformation. In this day and age, digital transformation is a necessity for businesses looking to excel in the digital world, and we’ve gathered some thought leaders who can share their first-hand experience in this arena. With the sessions in this track, we’ll call on business leaders to teach us how their organizations have made the digital shift by embracing new strategies, technical tools, and tactics to service customers and win in this digital-first world.
Pac-12 Network Reimagines Digital for the Ultimate Sports Fan
Speaker: Mark Kramer (Pac-12)
Stanford. UCLA. USC. Oregon. If you are a sports fan, you know the heavy hitters of the Pac-12 Conference. Pac-12 Network offers fans the opportunity to watch renowned universities’ football, basketball and softball teams compete from any device, everywhere they go. Pac-12 Networks has transformed fan engagement across web, mobile, TV and even in-stadium digital experiences with its exceptional digital platform. In this session, learn how Pac 12’s digital innovator hit a home run with the Acquia Platform and related digital technology. Discover how you can advance digital transformation in your organization, and overcome any hurdle with innovative ideas and creativity.
How to Evolve as a Digital Enterprise
Speaker: Sushil Kumar (Pegasystems)
Becoming a strong, self-sufficient digital enterprise isn’t easy. Many companies have difficulties executing a roadmap that will make their digital plans a reality. Learn how Pega accomplished their digital transformation journey to redesign and launch their new website, Pega.com, on the Acquia Platform. Pega will show you how to build an internal team to drive self-sufficient digital capabilities, foster internal competency around digital marketing and Drupal and much more. Let Pega’s digital journey outline the various components that drive growth and evolution as a digital enterprise.
Transformation at Sea: Princess Cruises Re-Imagines Digital Experiences for Its Guests
Speaker: Nate Craddock (Princess Cruises)
When Princess Cruises voyaged to build a new site, they didn’t anticipate revolutionizing the on-board digital experience for their guests. However, with strong IT and business team collaboration, Princess did exactly that. In this session, learn how a portal project morphed into ‘Princess at Sea and became the cruise industry’s most ambitious and innovative on-ship mobile experience. Built on the Acquia Platform, Princess at Sea lets passengers get on-ship information and services, plan and book meals and excursion, access an on-ship messaging system, read about ports-of-call; manage account info all from their phone and tablets in real-time. And that's not all. Princess has enhanced crew experience by digitizing offline processes and allowing staff members to bring new ideas to the platform. Guest satisfaction is as high as ever
Using a Mobile-First Strategy to Transform Financial Services
Speaker: Michael Bernard (Webster Bank)
Going mobile matters to organizations in every industry – especially in banking and financial services. Webster Bank, a Northeast US-based commercial bank, has made a giant leap forward with its customer experience and business model by implementing a mobile-first strategy. Webster Bank’s story shows that mobile innovation keeps customers happy and satisfied. Learn how Webster Bank’s mobile-first mantra is leading the charge in online bank and services with a strong digital strategy.
We’ll take a look at the final talk track next week: Digital Marketing!
Ready to commit right now? Register today!