Acquia Engage 2015: Digital Marketing Sessions Sneak Peek
by Taryn Collins
Digital Innovators. Digital Transformers. Digital Marketers. What do all of these digital masterminds have in common? They’ll all make an appearance at Engage 2015! We’ve already let you in on the deets for some Digital Innovation speakers, and some Digital Transformation speakers, but we’ve still got one talk track left.
Digital Marketers. I’m one of those, and my team is full of them. While I might be partial, I see digital marketing teams as an absolutely essential part of this new digital landscape we’re all a part of, and I don’t think I’m alone in that belief.
This track will demonstrate how digital marketing executives can gain a competitive advantage and drive better business outcomes using an Open Marketing approach. Our speakers will share examples of how marketing teams are thinking ahead with an agile, connected, and future-proofed marketing stack. We’ll discuss important digital marketing themes, including personalization, connected data, martech and adtech integration, and contextual marketing.
Digital Innovation in Media, Entertainment, and Publishing
Speakers: Angie May-Cook (Emmis), Dave Toomey & Jeremy Kutner (Warner Music Group), Lee Hammond (Interscope)
This panel will discuss the hot technology trends in Media, Entertainment and Publishing, an industry at the forefront of digital innovation. We will cover managing multiple sites, personalization and customer data management, content and commerce integration and much more. Join moderator Chuck Fishman for an interactive session on all things MEP.
How Intuit Relaunched Two Brands in 6 Months
Speakers: Janin Kompor (Intuit), Justin Emond (Third and Grove)
Intuit needed to re-platform and re-design two major websites: Quicken.com and Mint.com. With a tight deadline, two new technology partners and a plan for a brand new design and platform, there was no room for error or miscommunication. Projects like this take 1-2 years….they did it in 6 months and without killing each other (spoiler alert: cocktails). Hear from Intuit project lead and the the CTO of Third and Grove to learn how a happy, productive partnership with your technology partner can lead to incredible efficiencies and making timelines you never thought possible. You will leave this session with actionable best practices you can immediately use in managing your next digital initiative.
Marketing and IT alignment: The Critical Success Factor in Digital Marketing
Speakers: Panel featuring GE
Whether your industry is corporate, oil and gas or energy management, marketing and IT alignment is essential for your business’s success. In this panel, join the leading teams in Drupal and digital marketing to learn best practices for aligning IT and Marketing in GE across divisions.