Home / Acquia Digital Transformation Tour: Learn to Bridge the IT-Business Divide

Acquia Digital Transformation Tour: Learn to Bridge the IT-Business Divide

I’ve been on the road for Acquia a lot since joining from Forrester Research in mid-summer (hello, Cleveland!). My focus: talking to technology and digital business pros about – and, really, advocating for – successful digital transformation.

We recently added four new dates for the Acquia Digital Transformation Roadshow, evening events that bring together tech and business peers to meet, drink, eat and hear me talk about responding to the demands of digital transformation. You can register now for these events (and more to follow) here: https://www.acquia.com/digital-transformation-tour

  • Los Angeles, November 12
  • Portland, Oregon, November 13
  • Washington, DC, November 19
  • Atlanta, December 9

Digital transformation is far more than a catchphrase. At the core, it’s about planning around technology, people and process so you can support great digital experiences today and down the road.

It’s how you survive and thrive in a customer-focused era. It’s about staying out in front of your customers and your competition.

It’s about thinking ahead.

At each of these events, I talk about what’s happening at leading enterprises like Pfizer, Whole Foods, and NBC Universal, each an example of an organization using the Acquia Platform to drive successful digital transformation initiatives.

One of the best things at these events has been seeing IT and Business counterparts from the same company attending together. It’s the best evidence I see that some organizations are bridging an internal digital divide. For too long IT and business / marketing has worked in silos when it comes to web, mobile and other digital initiatives. It’s one of the biggest barriers to success in any digital transformation journey.

At these roadshow talks, their heads really start nodding when I talk about how they need to work together today, more than ever, and get beyond the “old IT” mentality of sourcing software and think in new ways about delivering “business technology” that’s agile, flexible, scalable in the cloud and easier to manage.

The good news is, I’m finding that the Acquia Platform is unifying the efforts of these disparate teams, helping them to ensure they’re marching in the same direction as they seek to get digital projects done right.

Easier said than done. If you want to hear more, I encourage you to come to an upcoming Acquia roadshow event, drop me an email, or leave a comment.

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