The beginning of a new year ushers in the opportunity to look ahead to what’s new and what’s next. Although 2017 was a big year for IT digital teams with new and improved technologies launched in the marketplace (like the growth of decoupled Drupal, for example), we predict 2018 will be even bigger and better.
Here are a few trends to watch for as your IT digital teams progress into the new year:
IT wants to get out of the basement
Times are changing and IT digital teams are no exception. Their focus is shifting from a behind-the-scenes function to being key players in building innovative customer experiences. IT is becoming a business partner with the entire organization.
As IT digital professionals to shift their time and focus away from hardware management and traditional IT digital tasks, we predict even more companies and organizations will move to some sort of managed hosting or managed service platform this year.
For vendors and solution providers looking to appeal to this audience, focusing on innovating technology and services within your offerings that ease tedious hardware or task management overheard will be imperative.
Governance, governance, governance
Governance and management is a growing trend among IT digital leaders looking to achieve more operational efficiency. On average, organizations manage 268 digital properties, according to a report co-produced between Acquia and Forrester. Some manage thousands.
With a growing number of digital properties, gaining visibility and control while standardizing technology and processes is becoming an imperative for organizations looking to stay ahead of the chaos. Vendors and companies that are able to offer products and solutions to drive greater control, visibility, and management should see an uptick in interest.