Looking forward into 2018, there are some key trends will directly impact how applications are developed. These include increased regulation in Europe, integrated digital experiences, new digital channels and artificial intelligence.
Let’s take a quick look at trend / prediction and how it will change the developer landscape.
General Data Privacy Regulation
GDPR will be important to teams not only from a compliance standard, but also from the consumer reaction to the controls. The “right to be forgotten” has the potential to limit the ability to personalize and orchestrate a customer experience across digital channels. There has been a focus on meeting the standard, but teams need to start making plans for how strategies and models may need to change.
Imagine if a significant proportion of your European customers ask to have their data purged. How will you deliver relevant content to them? Do you have the workflows in place to execute and validate that the customer’s request to be forgotten was executed? Marketers will need to plan strategies that strike the right balance of personalization to deliver value without prompting customers to block data collection.
At Acquia, we are not taking GDPR lightly. We have taken a close look and shared our perspective earlier in 2017.