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        ![Ryan Engel Headshot Teal Background](/sites/default/files/styles/person_detail_headshot_desktop/public/media/image/2023-07/Teal_2.png?h=a37e2455&itok=_hP0Qna9) 

 

 

 Years as a Customer  6+ 

 

 Products Used  Acquia DAM 

 

###  Contact Ryan: 

 [ ](https://www.linkedin.com/in/ryan-engel-b6330322/)  Connect with Ryan on LinkedIn  [](<mailto:ryan.engel@promega.com?subject=Customer Advocate Feedback Request>) 

 

  Sr Digital Marketing Program Manager Digital Assets Promega Corporation # Ryan Engel

**Admin specialties**:   
Metadata types/fields and categories  
Insights, Portals, Templates, Entries, and/or another PIM platform  
DAM cleanup/site refresh  
Roles and permissions  
Integrations/Acquia DAM API  
Business strategy using DAM  
  
**Departments using Acquia DAM**:  
Central operations  
Customer success  
Human resources  
IT operations  
Marketing  
Product management  
Support  
  
**Integrations**:  
Clarifai  
SharePoint  
Showpad  
  
**Global DAM locations**:  
North America  
  
**Most proud of**:   
Positioning our DAM as a central source of truth and turning it into a centralized distribution point for connected systems.

**Implemented Acquia DAM because**:   
Originally: to manage creative assets created by designers on a marketing team. Now: 1) stop people uploading duplicate copies of files into multiple systems; instead, position the DAM as the central repository for shared documents and link back to DAM, so that assets are stored in only one place 2) with #1, use the version functionality to share updated documents everywhere they are needed

**Return on investment (ROI)**:   
Our DAM is baked into how we operate.

**Desired customer outcomes (DCOs) hoping to achieve**:  
Organize content in one system  
Integrate your Martech stack  
Consolidate redundant tools  
Ensure brand consistency  
Publish brand-approved content  
Repurpose your best-performing content  
Monitor content effectiveness  
Minimize the risk  
Streamline your workflow  
Launch products faster