Liza Kindred

Founder
Third Wave Fashion

Recent blog posts

Posted on Thursday, February 27, 2014 - 11:13
Content is king. But as the line between publishers and brands are blurring, all brands find themselves in both the content and the commerce games. As brands, we are sometimes wary of pushing content on our customers. In my experience, however, More...
Posted on Tuesday, February 25, 2014 - 14:24
Whether the size of your content team is 50 people or zero, you’re already in the content game. If you’re not publishing content, the chances are good that your customers are creating it on your behalf. The Content Around Us Apple has no social More...
Posted on Friday, February 14, 2014 - 11:13
As the increasingly social nature of the internet continues to alter the world of commerce, the most recent changes have seen the consumer take a more active role—a partnership role—in producing and consuming a brand’s content or services. My most More...
Posted on Monday, February 10, 2014 - 11:03
Way back in 1999 -- a thousand years ago in internet years -- writer and designer named Darcy DiNucci coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be More...