Home / Lindsay Rand

Lindsay Rand

Account Executive
LaunchSquad

Recent blog posts

Posted on Tuesday, December 13, 2016 - 17:00
Personalized content is essential for engaging today’s consumers. People now expect that websites will show them exactly what they want, when they want it. This can be a tall order for digital marketers, especially when targeting a broad and complex More...
Posted on Friday, December 9, 2016 - 13:42
As the tech-savvy millennial generation matures, the group now dictates how brands interact with their customers. To stay competitive, brands need to cater to this demographic and engage with consumers across all digital touchpoints. This shift is More...
Posted on Monday, November 14, 2016 - 16:27
With the launch of new apps, smartphones and IoT devices, robust amounts of data are exploding out of new digital touchpoints. The challenge lies in turning this data into actionable insights. In a session on machine learning and data science at More...