John Ellet

John Ellett

CEO of Springbox

John Ellett has a passion for encouraging and supporting marketing leaders who have the courage to be change agents in their organizations. For 17 years, he served as CEO of nFusion, an award-winning modern marketing agency based in Austin, Texas, where he had the privilege of helping some of the world’s leading marketers revitalize their brands, accelerate demand and modernize their organizations including Samsung, Microsoft, NEC Displays, Oracle and Arrow Electronics. He recently sold the agency to Springbox and and now serves as CEO of the combined companies where his team’s mission is to help its clients become the digital leaders in their markets.

With personal experience as a marketing leader in the early days of the IBM PC and as head of North America Marketing during the rapid-growth years of Dell, he provides a unique perspective that has made him a trusted advisor to marketing executives around the globe.

John published his first book, The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents in 2013 which has been praised as a must read for marketing leaders. He also shares his insights on marketing transformation as a regular contributor to Forbes CMO Network where he has lately been helping demystify the impact of AI on marketing.

John received his formal education at Indiana University’s Graduate School of Business, where he later returned briefly to teach, but he attributes most of what he has learned to the smart marketers and business executives he has worked with over the past four decades.

When he is not working, John is actively involved with the Austin community and local charities. He is a founding board member and past chair of The First Tee of Greater Austin and the founder and chair of Austin Helps Honduras. He is also a frustrated golfer, an infrequent triathlete, a proud father and a happy husband for over 37 years.