Image

        ![James Kendley Headshot Blue](/sites/default/files/styles/person_detail_headshot_desktop/public/media/image/2023-07/Blue_1.png?h=e70ca0ea&itok=7m9HjacW) 

 

 

 Years as a Customer  8+ 

 

 Products Used  Acquia DAM, Portals 

 

###  Contact James: 

 [ ](https://www.linkedin.com/in/jameskendley/)  Connect with James on LinkedIn  [](<mailto:jkendley@cricketmedia.com?subject=Customer Advocate Feedback Request>) 

 

  Director Digital Asset Management Services Cricket Media Services, Inc. # James Kendley, PMP®

**Admin specialties**:   
User engagement strategy  
Metadata types/fields and categories  
DAM cleanup/site refresh  
Roles and permissions  
Implementation champion  
Business strategy using DAM  
  
**Departments using Acquia DAM**:  
Central operations  
Marketing  
Product management  
Editorial  
Sales  
  
**Integrations**:  
Proprietary web-based platform  
  
**Global DAM locations**:  
North America  
China  
  
**Most proud of**:  
Hosting content from TIME, Encyclopedia Britannica, and others  
  
**Implemented Acquia DAM because**:  
User management

**Return on investment (ROI)**:   
We reduced white-glove service in licensing 90% by switching to Acquia.

**Desired customer outcomes (DCOs) hoping to achieve**:  
Repurpose your best-performing content  
Monitor content effectiveness  
Launch products faster  
Expand into new e-commerce channels