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        ![Christine Odonnel Headshot](/sites/default/files/styles/person_detail_headshot_desktop/public/media/image/2025-05/Christine%20Odonnel%20%281%29.png?h=01508041&itok=fLzXawFd) 

 

 

###  Contact Christine: 

 [ ](https://www.linkedin.com/in/christine-o-donnell)  Connect with Christine on LinkedIn  [](<mailto:cdodonnell@postholdings.com?subject=Customer Advocate Feedback Request>) 

 

  Asset Manager Post Consumer Brands # Christine O'Donnell

Departments using Acquia DAM:

Central operations, Human resources, IT operations, Marketing, Product management, Legal

Admin specialties:

Metadata types/fields and categories, DAM cleanup/site refresh, Roles and permissions, Implementation champion, Integrations/Widen API, Portals

**Integrations**:

Salsify, Shutterstock, Esko Packaging Project Management System

DAM Success Story:

The implementation, migration and training of a newly acquired business to the DAM. I am also proud of our portals. I have one for every brand Post owns and each contain all assets related to the brand.

Implemented Acquia DAM because:

To store and catalogue all digital assets in one spot and act as our source of truth.

**Return on investment (ROI)**:

The time savings in one of the biggest wins. Portals are a big reason for this as my users can get all their needed assets in one spot.

**Desired customer outcomes (DCOs) hoping to achieve**:

Organize content in one system, Integrate your martech stack, Ensure brand consistency, Publish brand-approved content, Minimize the risk, Streamline your workflow