Amanda McCreary

Sr. Product Marketing Manager, Commerce
Acquia, Inc.

Amanda McCreary is a Senior Product Marketing Manager at Acquia, where she focuses on the Retail and CPG verticals. She has over 10 years of experience in market research and digital strategy across retail, CPG and healthcare. Today Amanda drives industry thought leadership around the future of digital shopping experiences, both online and in-store. Prior to Acquia, Amanda was a Digital Strategist for Isobar where she focused on developing strategies for the luxury sector.

Recent blog posts

Posted on Monday, May 4, 2015 - 16:34
“So I buy it. The most perfect little cardigan in the world. People will call me the Girl in the Gray Cardigan. I’ll be able to live in it. Really, it’s an investment.” ~ Rebecca Bloomwood, Confessions of a Shopaholic For Rebecca Bloomwood, the path More...
Posted on Tuesday, April 21, 2015 - 09:54
“When I first moved to New York and I was totally broke, sometimes I would buy Vogue instead of dinner. I felt it fed me more.” ~ Carrie Bradshaw, Sex and the City For fans of Sex and the City, there’s no denying the emotional connection between More...
Posted on Thursday, April 9, 2015 - 09:38
“I love the smell of commerce in the morning!” ~ Brodie, Mallrats In 1995, Mallrats depicted the teenage world encapsulated in a shopping mall. Breakups, makeups, and even an unprovoked attack on the Easter bunny – it all happens in the mall. In More...
Posted on Tuesday, March 3, 2015 - 11:38
“It’s just shopping,” said Jason Feldman, President, DTC of Hanes Brands during his Keynote speech at eTail West in Palm Springs last week. He was referring to the omni-/multi-/cross-channel browsing/buying behaviors exhibited by their customers. He More...
Posted on Monday, February 23, 2015 - 10:00
Why Forrester’s Web Content Management Wave Matters to Commerce A few weeks ago Forrester Research released its much-anticipated Web Content Management Systems Wave. Acquia was named a Strong Performer and made the biggest leap of any vendor since More...
Posted on Wednesday, January 21, 2015 - 10:00
Digital-first commerce pioneers make the move to the storefronts they were supposed to demolish. In 2007 a new outdoor brand burst onto the scene ready to disrupt the retail world forever. An experienced management team comprised of former Patagonia More...
Posted on Wednesday, November 19, 2014 - 12:42
We’re about to release a case study on Lush.co.uk, and I hate to spoil the fun, but I just can’t help it. As I write this post I’m on a flight back across the pond from London, where I had the pleasure of meeting, first-hand, the team behind Lush.co More...
Posted on Tuesday, November 11, 2014 - 09:30
Three weeks ago, Acquia reached a major milestone. Gartner released its annual Web Content Management Magic Quadrant, and for the first time, Acquia made the coveted Leaders quadrant. This is a huge accomplishment for Acquia, and makes everyone here More...
Posted on Thursday, October 30, 2014 - 10:02
A good user experience doesn’t always require technology It’s almost Halloween and I needed to put the finishing touches on my costume. This year I decided to make up my own costume – I am Wine Woman, fighting sobriety one grape at a time with my More...
Posted on Friday, October 17, 2014 - 09:43
Less than two weeks after the close of shop.org I found myself on a train down to NYC for Luxury Interactive. The big takeaway from shop.org was Content is Critical to Brand Differentiation, and I expected to hear a similar theme at Luxury More...
Posted on Friday, October 3, 2014 - 09:45
If I had to choose one theme of this year’s shop.org annual summit, it would be ‘Content, Content, Content’. The summit started with REI CEO Jerry Stritzke where he described REI as a Storytelling Company. Starting with the brand’s origins as a More...
Posted on Monday, September 29, 2014 - 14:18
The rise of m-commerce, the struggles with social-commerce, the growing maturity of e-commerce, the integration of technology into physical commerce… it can be, no it is, overwhelming. As marketers, we feel the need to distinguish between the More...
Posted on Thursday, August 28, 2014 - 10:07
One of the main reasons I got into marketing, and specifically marketing for commerce, is because people fascinate me. How does a consumer make a purchase decision? Why then? Why that product? Why is Target ‘Le Target’ while Wal-Mart is ‘Wally World More...
Posted on Monday, August 18, 2014 - 09:09
20 years ago the world changed. On August 11, 1994 Phil Brandenberger paid $12.48 plus shipping for Sting’s “Ten Summoner’s Tales” and made history as the very first online shopper. One year later Amazon.com and AuctionWeb (later to become eBay) More...
Posted on Thursday, July 24, 2014 - 13:36
When I first heard Blake Lively was launching a lifestyle/ content/ commerce website, I’ll be honest, I was excited. I was a pretty big Gossip Girl fan back in the day, and I’ve always admired her cool, eclectic sense of style. According to Vogue, More...