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Amanda McCreary

Sr. Product Marketing Manager, Commerce
Acquia, Inc.

Amanda McCreary is a Senior Product Marketing Manager at Acquia, where she focuses on the Retail and CPG verticals. She has over 10 years of experience in market research and digital strategy across retail, CPG and healthcare. Today Amanda drives industry thought leadership around the future of digital shopping experiences, both online and in-store. Prior to Acquia, Amanda was a Digital Strategist for Isobar where she focused on developing strategies for the luxury sector.

Recent blog posts

Posted on Wednesday, September 28, 2016 - 10:49
We’re a little over a month out from Engage, and I couldn’t be more pumped. This year, I’ve been given the honor of running one of our tracks: The Politics of Digital. Given the chaos of the election season, this track couldn’t be more timely. While More...
Posted on Wednesday, August 12, 2015 - 11:59
The customer journey has changed. We know this, you know this, and your customers know this. And technologies are beginning to change to keep up with the ever-evolving needs of both the customer and your business. This is why Acquia took a stand More...
Posted on Thursday, June 11, 2015 - 12:20
Successful brands not only requires an elegant and intuitive shopping experience, but one that is contextualized for the customer’s specific goals and preferences. Delivering an experience that is capable of understanding whether a person is doing More...
Posted on Tuesday, June 9, 2015 - 11:29
One of the most important elements of developing a great personalization strategy is determining what you know, pinpointing what you don’t, and figuring out what you want to learn. From there you’ll get to know your audience much better, and can More...
Posted on Monday, May 4, 2015 - 16:34
“So I buy it. The most perfect little cardigan in the world. People will call me the Girl in the Gray Cardigan. I’ll be able to live in it. Really, it’s an investment.” ~ Rebecca Bloomwood, Confessions of a Shopaholic For Rebecca Bloomwood, the path More...
Posted on Tuesday, April 21, 2015 - 09:54
“When I first moved to New York and I was totally broke, sometimes I would buy Vogue instead of dinner. I felt it fed me more.” ~ Carrie Bradshaw, Sex and the City For fans of Sex and the City, there’s no denying the emotional connection between More...
Posted on Thursday, April 9, 2015 - 09:38
“I love the smell of commerce in the morning!” ~ Brodie, Mallrats In 1995, Mallrats depicted the teenage world encapsulated in a shopping mall. Breakups, makeups, and even an unprovoked attack on the Easter bunny – it all happens in the mall. In More...
Posted on Tuesday, March 3, 2015 - 11:38
“It’s just shopping,” said Jason Feldman, President, DTC of Hanes Brands during his Keynote speech at eTail West in Palm Springs last week. He was referring to the omni-/multi-/cross-channel browsing/buying behaviors exhibited by their customers. He More...
Posted on Monday, February 23, 2015 - 10:00
Why Forrester’s Web Content Management Wave Matters to Commerce A few weeks ago Forrester Research released its much-anticipated Web Content Management Systems Wave. Acquia was named a Strong Performer and made the biggest leap of any vendor since More...
Posted on Wednesday, January 21, 2015 - 10:00
Digital-first commerce pioneers make the move to the storefronts they were supposed to demolish. In 2007 a new outdoor brand burst onto the scene ready to disrupt the retail world forever. An experienced management team comprised of former Patagonia More...
Posted on Wednesday, November 19, 2014 - 12:42
We’re about to release a case study on Lush.co.uk, and I hate to spoil the fun, but I just can’t help it. As I write this post I’m on a flight back across the pond from London, where I had the pleasure of meeting, first-hand, the team behind Lush.co More...
Posted on Tuesday, November 11, 2014 - 09:30
Three weeks ago, Acquia reached a major milestone. Gartner released its annual Web Content Management Magic Quadrant, and for the first time, Acquia made the coveted Leaders quadrant. This is a huge accomplishment for Acquia, and makes everyone here More...