WPP, Acquia Launch Global Partnership [Oct. 21, 2015]
Coalition of WPP Agencies – the WPP-Acquia Alliance – Creates World’s Largest Acquia Certified Partner and Industry’s Leading Open Source Digital Experience Practice
LONDON – 21 October 2015 – WPP, the world’s largest communications services group, and Acquia, the digital experience company, today announced a global partnership to offer clients a full-service digital marketing and technology solution.
The new partnership brings together WPP’s existing Acquia partners – which include Globant, Hogarth, Mirum, POSSIBLE, Rockfish, VML, and Wunderman – under the umbrella of the WPP-Acquia Alliance. The WPP-Acquia Alliance is the world’s largest Acquia Certified partner and has two Acquia MVPs. Its members will draw on Acquia software, training and certification, collaborate on new business pitches, and share project resources.
Under the agreement, WPP agencies will provide creative, UX and development resources to Acquia clients, while Acquia will provide its open cloud platform to the WPP-Acquia Alliance to deliver projects. The WPP-Acquia Alliance is part of WPP’s Technology Partnership Program, an initiative led by Chief Digital Officer and Chief Strategy Officer Scott Spirit to coordinate and promote the Group’s relationships with key providers of marketing technology services.
Acquia provides an open cloud platform for building, delivering and optimizing digital experiences. Organizations rely on the Acquia Platform to unify content, community and commerce. The company harnesses the open source content management system Drupal, which was created by Acquia founder and CTO Dries Buytaert. Drupal is used by many of the world’s largest organizations. The Acquia Platform provides a multi-site management solution, continuous support, and an environment for developing and maintaining Drupal sites.
Scott Spirit at WPP said: “The growth of the ‘API economy’ is changing marketing, and clients require the ability to integrate existing technologies, data sources and media into a central platform. WPP is committed to working closely with technology leaders, and the creation of the WPP-Acquia Alliance gives us an open source digital experience practice at a time when the market is growing rapidly.”
“We began working with WPP agencies five years ago, and today our combined teams are working together on five continents, and unlocking the creative freedom to launch amazing digital experiences for their clients,” said Tom Erickson, Acquia CEO. “The combined WPP-Acquia team, and the disruptive business they’re building, will deliver transformative outcomes to those organizations that are thinking ahead to a mobile-first, browserless world.”
For more information visit acquiaalliance.wpp.com.
Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.
For more information visit www.acquia.com.
WPP is the world’s largest communications services group, with billings of nearly US$76 billion and revenues of nearly US$19 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing; and specialist communications. The company employs over 188,000 people (including associates and investments) in more than 3,000 offices across 112 countries.
WPP was named Holding Company of the Year at the 2015 Cannes Lions International Festival of Creativity for the fifth year running. WPP was also named, for the fourth consecutive year, the World’s Most Effective Holding Company in the 2015 Effies, which recognise the effectiveness of marketing communications.
For more information, visit www.wpp.com.