Introducing the Acquia Platform to Drive Business Transformation, Increase the Pace of Innovation [Nov. 4]
Platform Serves Requirements for Entire Digital Team, From CMOs to Commerce Executives, Developers to Architects
BOSTON – November 4, 2014 – Acquia, the digital experience company, today launched the Acquia Platform, the company’s flagship solution for building, delivering, and personalizing amazing digital experiences. Upending proprietary, siloed IT models of the past, the Platform brings together seven years of Acquia’s innovation around open source and helps organizations nimbly adapt to fast changes in technology and customers’ shifting expectations. Brands undergoing digital transformation can think ahead with an agile, resilient and connected Platform that reduces cost and dramatically increases key customer metrics, from conversion to satisfaction and loyalty.
The Acquia Platform brings together Acquia’s solutions for digital experience management, simplifying the company’s offerings around three key capabilities:
Digital Experience Solutions unify content, community, and commerce. With Acquia’s open web content management framework, brand and content managers can create and update digital content with minimal involvement from IT, seamlessly blend content and commerce, and rapidly roll out responsive brand experiences across markets and channels.
Digital Experience Cloud supports DevOps best practices, helping engineers create high-quality applications faster, with a platform-as-a-service that organizations can rely on 24/7. This powerful, resilient and secure cloud infrastructure is available in both self-service and managed options. The Digital Experience Cloud simplifies the management of a complex portfolio of sites for engineers and architects, helping them build, govern, and scale the continuous delivery of many experiences across an organization.
Digital Engagement Services helps brands optimize the delivery of digital experiences with the most relevant, personalized content for every audience. Launched today, Acquia Lift ContextDB is a petabyte-scale, cloud data warehouse that delivers on the long-sought ideal of automating data-driven, context-aware customer experiences. Additional services include Acquia Lift Target for behavioral targeting and multivariate testing, and Acquia Lift Recommend, which uses advanced algorithms to provide relevant content recommendations and offers to keep customers engaged and coming back.
“Organizations know their future growth and success require an aggressive shift to business strategies that are digital first. The Acquia Platform is driving digital transformation for organizations, helping create new business processes that are open, agile, integrated and move with the pace of today’s always-on consumers,” said Tom Erickson, Acquia CEO. “By addressing the needs of the entire digital team head-on, the Acquia Platform helps organizations reduce time-to-market, increase revenues, drive engagement, and innovate faster and better than ever before.”
“Organizations are completely reinventing their business models by focusing on digital; we’re seeing that web, mobile and other experiences are no longer the realm of a single, siloed team,” said Michael Skok, Acquia board member. “Acquia Platform is squarely positioned to serve the needs of the entire organization, helping companies attack digital challenges with collaboration, agility and openness. Acquia customers will succeed by gaining advantage from the speed of web advances, where customers relying on proprietary platforms will simply fall behind.”
Acquia is the digital business company. Pinterest, Mercedes Benz, Warner Music Group, and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.
For more information visit www.acquia.com or call +1 781 238 8600.
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