BOSTON -- October 11, 2018 -- Genuine, the digital marketing agency at the intersection of technology and storytelling, is expanding its partnership with digital experience company Acquia to provide customer journey mapping and orchestration to clients. Specifically, Genuine will develop implementation services and expertise for Acquia Journey. This evolution of Genuine’s practice establishes the IPG-agency headquartered in Boston with offices in New York City, Chicago and San Francisco, as a pioneer in delivering cross-channel experiences that drive increased customer engagement and conversion. Genuine has been delivering best-in-class digital experiences on Drupal since 2005, and has extensive experience across a broad set of martech tools and platforms.
“Brands today look to make powerful, lasting impressions with customers and prospects. In today’s competitive environment, it’s an imperative. Genuine and Acquia are working together to help brands create moments that matter with their customers,” said Joe Wykes, senior vice president of global channels and business development at Acquia. “Marketers today need real solutions that seamlessly combine innovative tech with customer data to create more personalized customer journeys. Genuine understands that and develops best-in-class experiences for marketers looking to deliver tangible results through more meaningful engagement across every channel.”