Announced at Acquia Engage Europe; the Only Personalization Tool Optimized for Drupal Helps Marketers Build and Launch No-Code Personalizations for Superior Digital Experiences
LONDON – 18 June 2019 – Acquia today announced the all-new Acquia Lift, the only personalization tool optimized for Drupal, now available as a no-code application to help marketers quickly and easily optimize customer experiences. The new product was unveiled at Acquia Engage Europe, where attendees got a first look at Acquia’s data-driven personalization solution.
To meet customer expectations, marketers recognize the need to offer more personalized experiences. However, research shows nearly three-fourths (74 percent) of marketers globally feel like technology has made it harder, not easier, to do this.
The latest release of Acquia Lift addresses this challenge head-on with a unified and marketer-ready interface, allowing users to execute all profile management, segmentation, and personalization activities in a single place. Anyone -- regardless of technical acumen -- can point, click, and personalize without any code.
“In this competitive, fast-paced market, we know how important it is for businesses to be agile enough to quickly deliver relevant, customized content to users,” said Shareen Campbell, Head of Global Partnerships & Alliances, EPAM. “As an Acquia Global Select Partner, we’re excited to leverage Acquia Lift’s new capabilities and continue to enhance our clients’ digital platforms and customer experiences through personalization.”