Acquia Engage Returns to Boston, Celebrates Stories of Digital Transformation Success [Oct. 5, 2015]

Digital Execs, Renowned Speakers Gather at Acquia Engage to Share Best Practices for Optimizing the Customer Experience

BOSTON – October 5, 2015 –Acquia, the digital experience company, today unveiled the speakers and session lineup for its annual customer conference, Acquia Engage. On October 20-22, Acquia Engage will feature marquee speakers including New York Times best-selling author Daniel Pink, Gartner Research VP Jake Sorofman, web governance expert Lisa Welchman, and GRAMMY-nominated performer Aloe Blacc. They’ll all take the stage to share their digital transformation stories and strategies for optimizing the customer experience.

At Acquia Engage, Acquia customers will meet with the top agencies, designers, and digital strategists from every industry to discover how they are delivering digital innovation and are essentially rewriting the rules for digital engagement. Presenters from Cisco, GE, Pfizer, Whole Foods, Warner Music Group, Interscope Records, Pegasystems, the State of Georgia, City of Los Angeles, and more will showcase the winning digital strategies that help their organizations think ahead. Conference sessions will be delivered in three tracks:

Digital Innovation: This track will showcase how organizations are optimizing their digital strategies by leveraging cloud architectures, open source technologies, and big data solutions to innovate at the speed of the web. Planned session topics include:

  • Grade A Digital: Georgetown's Journey To IT Modernization
  • A Healthy Recipe for DevOps
  • Lean and Mean: Helen of Troy and the Successful Switch to Drupal

Digital Transformation: In this track, business leaders will share how they are embracing new strategies, technical tools, and tactics to service customers and win in the digital-first world. Planned session topics include:

  • Pac-12 Networks Reimagines Digital for the Ultimate Sports Fan
  • Transformation at Sea: Princess Cruises Re-Imagines Digital Experiences for Its Guests
  • Using a Mobile-First Strategy to Transform Financial Services

Digital Marketing: This track will cover major trends in digital marketing, including personalization, connected data, martech and adtech integration, and contextual marketing. Planned session topics include:

  • Digital Innovation in Media, Entertainment, and Publishing
  • How Intuit Launched Two Brands in Six Months
  • Marketing and IT alignment: The Critical Success Factor in Digital Marketing

In addition to keynotes led by digital luminaries Daniel Pink, Jake Sorofman, and Lisa Welchman, Acquia CEO Tom Erickson, CTO Dries Buytaert, and Chief Product Officer Chris Stone will present Acquia’s vision and roadmap, demo Acquia’s product family, and take a closer look at the future of digital experiences.

“Today’s leading organizations are serious about digital transformation and improving the customer experience,” said Tom Erickson, Acquia CEO. “Brands have learned that digital transformation is a not an option, but a mandate for success. In turn, they’re looking for compelling, actionable strategies for tackling commerce and customer engagement head-on. With our stellar lineup of keynotes and presentations, attendees will walk away with great insight on how other teams are overcoming their challenges and winning in the digital economy.”

In between sessions, attendees will also be able to network in the Acquia Partner Pavilion. Premier sponsors at Acquia Engage include Amazon Web Services, WPP, FFW, and Huge. Joining these top sponsors are more than 20 digital agency and technology partners including: Accenture, Bynder, CI&T, Demandbase, Duo Consulting, Genuine Interactive, HS2, ImageX, Janrain, LingoTek, Manifest Digital, Myplanet, Mirum, NorthPoint Digital, Phase 2, Possible, Rockfish, Sapient, Translations.com, Velir, VML, Wunderman, and Zivtech.

Amazon Web Services will present in a featured session about the future of cloud architecture and the need for “on demand” development and staging environments that can be spun up and decommissioned quickly and easily. WPP will lead a panel featuring several prominent WPP agencies on the future of digital marketing. FFW will present a session on how a better understanding of data presents opportunities for brands to explore new ways to engage and service their customers. Huge will lead a mainstage session focused on anticipatory design, and will explore how the next big breakthrough in design and technology is already underway.

Wednesday evening, Oct. 21, features a performance by the critically-acclaimed singer, songwriter, and producer Aloe Blacc. Blacc is best known for his songs “Wake Me Up” and “The Man.” Blacc will also participate in an interview and share his thoughts on how technology, digital marketing, and brand engagement led him to become one of the most popular artists in contemporary music.

Acquia Engage will take place at the InterContinental Boston Hotel. For more information and to register, visit http://engage.acquia.com.

About Acquia
Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.

For more information visit www.acquia.com or call +1 781 238 8600.

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