Tools Help Users Build Engaging, Branded, ‘Buy-on-the-Fly’ Integrated Experiences
BOSTON – May 16, 2019 – Acquia today unveiled the Acquia Commerce Framework, a set of open source Drupal modules that brands can use to deliver seamless, contextual commerce experiences. These open source modules provide flexibility to embed commerce components directly into content-driven experiences, helping remove friction from the commerce process. As a result rich, omnichannel shopping experiences can emerge from content building efforts quickly and easily, without having to assemble troves of data or build complicated navigation paths.
Using the framework, brands can turn themselves into e-commerce powerhouses. Within Drupal, site builders can create as many virtual catalogs as they need using custom connectors, linking product data to content. Brands can tap the benefits of open source technology to create a smoother shopping experience – connecting customers with lively, useful content and clear, actionable checkout options. Authors can easily embed this product data directly into the content they are creating, which is the basis for contextual commerce.
“If an article on cooking or rock climbing gets a customer in a buying mood, they’ll want to transact then and there, not click away and look for the product on another site,” said Matt Kaplan, Acquia senior vice president, product. “Using Acquia Commerce Framework, brands can create a seamless experience for the customer without a lot of heavy lifting. Brands can keep the customer engaged and happy throughout the whole journey, which leads to longer visits, better engagement, and higher conversion rates.”