BURLINGTON, Mass. – September 5, 2013 – Acquia, where great digital experiences begin, is announcing the availability of Acquia Commerce Cloud, the first digital experience platform to bring content to commerce. Acquia Commerce Cloud enables you to create content-rich, socially enabled, fully integrated shopping experiences and effortlessly deploy and scale them to a high-performance, highly secure cloud platform.
With the shift to digital engagement and the ability for a consumer to connect anytime and anywhere, brands have gained an incredible opportunity to build relationships directly with customers. Digital is driving the trend toward direct-to-consumer commerce. That’s why a great digital presence is a business imperative. In order to drive sales and build evangelists, brands need a unified digital experience for product discovery, research, and purchase. And with the explosive growth of mobile commerce, brands need to deliver a consistent digital experience across a growing mix of devices and channels.
One brand that’s getting this right is Timex®. The leading watch manufacturer set out to transform its commerce site to a unified brand and commerce experience. Now, with content that spans running, wellness, outdoor activities and style trends, Timex is connecting with enthusiasts and providing a digital destination at the intersection of its brand and its consumers’ lifestyles. By integrating relevant content with its digital commerce, Timex is also supporting the sale of its watches both online and by any of its retailers. Timex selected Drupal and Acquia Commerce Cloud to create a multilingual commerce platform to build its brand and grow its digital commerce revenue around the globe. Timex worked with Broome Crosby for site design and Melity for implementation.
“The focus of our digital strategy is all about bringing the full Timex brand experience to life online and connecting consumers with the Timex products and styles they love most – whether they’re runners or style conscious – no matter where they may be,” said Cal Crouch, head of digital marketing and ecommerce, Timex Group USA, Inc. “The flexibility and freedom of Drupal combined with Acquia Commerce Cloud helps us deliver the type of experience our customers need on a platform we trust.”