Acquia Coverage

Acquia Offers Drupal 8 at Drupal GovCon [July 20, 2015]

Submitted on
Monday, September 14, 2015

By Bailey McCann

Drupal GovCon is this week. The conference aims to highlight what is new and applicable for the public sector on the Drupal content management system. One of Drupal’s biggest backers – Acquia will be at the conference highlighting their move to adopt Drupal 8 and make it available for customers.

Drupal 8 is still in beta but according to Angie Byron, Director of Community Development at Acquia, the new version exhibits enough consistency and development that early adopters should feel confident making the move.

“A lot of people in the Acquia community were starting to look at Drupal 8 as they work through website upgrade plans. We’re part of the core team building Drupal 8, and we feel confident that we can support websites on the new version,” Byron said.

Drupal is an open source content management system supported by a community of developers including Acquia. The new release builds in a lot of the most popular features used in the Drupal community as part of its core functionality instead of as add-ons.

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govCMS Distro Available on [July 14, 2015]

Submitted on
Tuesday, July 14, 2015

The independent public govCMS Drupal distribution is now available from the Drupal Open Source Community via for anyone to download and use. The govCMS distribution is one component of a broader cloud hosted Software as Service solution for unclassified public facing government websites.

For Australian government agencies the govCMS distribution is a unique offering when paired with the govCMS platform services. It provides ‘out of the box’ compliance in a number of key areas including Web Content Accessibility Guidelines 2.0 (WCAG) AA compliance, adherence to the Information Security Manual (ISM), hosting in the public cloud and utilising open source software. govCMS includes ongoing assessments including Information Security Registered Assessors Program (IRAP) and Private Internet Access (PIA). Entities also benefit from standardisation and greater financial benefit through economy of scale as more entities sign up to govCMS platform services.

It’s important to note that while any organisation or even individuals can access and use the govCMS distribution outside of the govCMS service – for example via self hosting - they won’t receive all the benefits of the govCMS service including the accredited environment. govCMS is committed towards contributing to building the Drupal Open Source Community.

Upgrades to the distribution will be made available to govCMS customers and via and GitHub. New functionality or features added to the distribution will go through a quality assurance and technical certification process to maintain the integrity of govCMS.

“Federal, state and local agencies can download the govCMS distributions and take advantage of the collective innovation put forward by all the contributors starting today,” said Chris Harrop, Director for Asia Pacific and Japan, Acquia. "The work of govCMS continues to help agencies save costs, deliver better sites and services with citizens.”

Interest in govCMS continues to increase. Visit the below govCMS websites to see how other entities have taken full advantage of the govCMS service:

Have You Heard the Buzz About Drupal 8? [July 13, 2015]

Submitted on
Monday, July 13, 2015
Have You Heard the Buzz About Drupal 8?

By Dom Nicastro

More than four years of waiting for the new release of the world’s second largest open source web content management systems (CMS) is winding to a close.

The team at Drupal plan to release long awaited, much discussed Drupal 8 in less than a month — Aug. 9, to be precise. Already, the preview edition is drawing plenty of buzz, both good and bad.

Mobile, Multilingual
For Sam Wendel, content marketing officer for Vardot, a Drupal development firm, Drupal 8’s mobile-first approach and multilingual support enhancements are reasons for excitement.

“Mobile websites and apps are the new reality,” Wendel blogged about Drupal 8, “and so for the first time Drupal is addressing this comprehensively. All built-in themes in Drupal 8 are responsive, making it easier to administer on a mobile device.”

He added that Drupal 8 emphasizes “improved multilingual support” and prioritized globalization support “to deliver improved web experiences for both users and developers. There are improvements to language maintenance options, site translations and easier-to-customize settings. This bodes well for developers and site users everywhere.”

While there is enthusiasm about the Drupal 8 release, there are critics, too. Some users complain the platform should have evolved more in the past several years — and that the new release offers little innovation.

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Full Support Available for Drupal 8 [July 16, 2015]

Submitted on
Monday, July 13, 2015
Website Magazine

By Amberly Dressler

With what some say will be the biggest Drupal release yet, digital experience company, Acquia, is announcing immediate availability to support sites built with Drupal 8, the newest version of Drupal, still in beta.
Acquia gained early access to support Drupal 8 because of its heavy involvement with the Drupal community and the development of D8 and is prepared to fully support Drupal 8 with enterprise products, services and technical support for the open-source Web content management platform.

"Drupal 8 on the Acquia Platform provides broader capabilities for both simple and complex sites than any other alternative,” said Tom Erickson, Acquia CEO. “Though Drupal 8 is still in beta, our team is focused on mitigating any and all risks with using it. We've helped many organizations go live already on Drupal 8 with the careful guidance of our expert developers and security specialists. We will be assisting with resolving key issues in our customer projects, ensuring their success as we have for the thousands of existing customers we have."

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Are You Building an Open Marketing Organization? [July 6, 2015]

Submitted on
Monday, July 6, 2015

By Tom Wentworth

Marketers rely on data for just about every function of their jobs. Digital marketing's evolution has led most marketing organizations to rely on various marketing tools and technology in order to understand who their customer is and what they want. But that crucial customer data is often spread between disparate tools and systems within a company — from CRM systems like Salesforce, to marketing automation like Marketo, to reporting tools like Google Analytics. While each of these tools are important on their own — capturing unique sets of data about your company, customers and their unique relationship with your website or brand — they can also create silos.

Depending on their job function, marketers may only use a few of the many marketing tools on a regular basis, giving them a limited view of the customer. If we connected all of that useful data into one place, marketers would have the opportunity to discover more meaningful trends and insights about their customers and the success of different campaigns and strategies. With that, the entire company would function as a more cohesive unit and deliver better, more valuable information to customers and to internal teams.

What is Open Marketing?
The best way to break down silos within your marketing organization is by taking an open marketing approach. Based on the same principles of open source software, open marketing allows for easier integration between different marketing technologies. This gives marketers the opportunity to assemble their own marketing tech stack comprised of what systems work best for their business, from proven best-in-class tools to emerging technologies from startups. With open marketing, because these systems are easily connected, data can flow between them, giving each tool a more complete view of all customer data captured by your marketing organization.

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Acquia Certification Can Help Uou Master Drupal Web Development [July 6, 2015]

Submitted on
Monday, July 6, 2015
Certification Magazine

By Peter Manijak

This past April brought the one-year anniversary of the Acquia Certification Program, which has experienced notable growth over the past 16 months. When Acquia first got things off the ground, there was just one exam in place. Halfway through 2015, there are four exams, along with a new Acquia Certified Grand Master credential.

When the program first launched, it was important to establish meaningful credentials to validate the skills and knowledge of Drupal developers across the globe. Before 2014, there had never been any kind of Drupal certification or credentialing program of any note, and Acquia, as a leader in this open source world, made the investment to create such a program.

As the Drupal web development platform has gained in popularity, there has been a demand by companies, governments and other bodies to find the talent to build, service and manage enterprise web sites and undergo digital transformation.

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The Web Rolls Further Into the Strategies of e-Commerce Software Providers [July 6, 2015]

Submitted on
Monday, July 6, 2015
Internet Retailer

By Paul Demery

Oracle and hybris each announced last week new ways of offering Internet-based platforms for bringing e-commerce to more B2B as well as retail companies.

Competitors Oracle Corp. and hybris Software launched Internet-based product strategies last week designed to bring customized e-commerce functionality to more companies.

Oracle, whose technology is used to run business operations software, databases and e-commerce sites at midsized to large companies, introduced Oracle Commerce Cloud as a means for letting small as well as large companies subscribe to cloud-based e-commerce and related technology for deploying business-to-business as well as retail e-commerce site. In addition to the e-commerce transaction functionality, the technology includes online marketing; mobile sales management tools for account managers; and online applications that let customers configure products, view available pricing and discounts, and request full price quotes for entire orders from sales reps.

While Oracle typically sells its licensed e-commerce and related software to companies with online retail sales of $50 million or more, it’s targeting Oracle Commerce Cloud to companies with from $10 million to $100 million in e-commerce sales, says Ian Davis, senior director of product management at Oracle. Companies that deploy Oracle Commerce Cloud, either as a full suite or in parts, will pay a monthly fee to access the Internet-hosted technology through a web browser. Clients can opt to pay either tiered fees based on the number of page views on their e-commerce sites, or a percentage of their gross transaction value. Specific pricing was not available.

Peter Sheldon, vice president and technology analyst at Forrester Research Inc., says in a report released today that Oracle Commerce Cloud shares 80% of its software code with Oracle’s licensed software that companies typically deploy “on-premise,” or on their own network infrastructure. This gives the new cloud-based software suite the ability to provide levels of site performance and functionality similar to the licensed version, but also with new features available through a cloud-based system, he says.

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Acquia, hybris Partner on Cloud-Based Digital Experiences [June 30, 2015]

Submitted on
Tuesday, June 30, 2015

By Dom Nicastro

SAP hybris introduced hybris-as-a-service (YaaS) as a commerce platform based on microservices at its Global Customer Days and Partner Summit in February. It was the talk of the conference, according to reports. (We'll spare you the tweets claiming "The answer is Yaas.")

Acquia is now joining the conversation.

The Boston-based Software-as-a-Service (SaaS) company, which provides products, services and support for open-source web content management platform Drupal, and hybris, the Munich-based e-commerce solutions provider under the SAP hood, partnered today. The goal: to help brands “deliver contextually relevant digital experiences via the cloud.”

Acquia and hybris, which SAP acquired in 2013 to strengthen its position in the e-commerce space, contend companies are moving away from legacy “software as a product” that include “inflexible delivery models.”

The partnership will produce an alternative, officials promised: “cloud-based microservices” that help organizations produce digital experiences as easily as downloading apps to a smartphone.


OSTraining to Release Free Drupal 8 Beginner Training in July [June 25, 2015]

Submitted on
Thursday, June 25, 2015

As one of the fastest growing occupations, according to the Bureau of Labor Statistics, computer programmers are about to get a professional development tool at no cost. Open Source Training LLC (OSTraining) is set to launch a 14-part online beginner course for Drupal 8 via YouTube in July.

OSTraining launched a campaign earlier this year to fund freely available Drupal 8 training modules. Acquia sponsored the development of the beginner’s training.

The beginner track is slated for 50 videos to cover an introduction to Drupal, installation of Drupal 8 on Acquia Cloud Free, taxonomy, modules, themes, managing people and reports, and site management. Acquia Cloud Free is a free Drupal development platform offering one-click installation of Drupal 8.

“Acquia is making it easy for developers to discover all the advantages that Drupal 8 offers,” said Renée Bochman, Acquia vice president of customer experience. “Acquia provides a cloud platform and full suite of workflow tools for Drupal 8. OSTraining’s on-demand course is designed to help developers get started fast and succeed.”

OSTraining CEO Steve Burge of Sarasota, Fla. says, “many new Drupal 8 users will need training, which can be expensive and difficult to find. The goal is to give everyone free access to the very best Drupal 8 training.”

Acquia Partners with CloudFlare To Boost DDoS Security [May 18, 2015]

Submitted on
Monday, May 18, 2015

By Ron Miller

Acquia announced today that it’s teaming with CloudFlare to offer its customers CloudFlare Distributed Denial of Service (DDoS) protection, as well as Content Delivery Network (CDN) services. Acquia will sell and service these products.

Acquia wanted a product it could package and service, so the partner needed to be flexible in this regard. It considered building something itself, but quickly rejected that idea, Chris Stone, senior VP of products and development at Acquia explained.

“We went looking for the best solution first, and then an opportunity to work with someone that could be Acquia led and that was key to working with CloudFlare,” he said. It didn’t hurt that some customers were asking for CloudFlare by name.

As for CloudFlare, it gets its products in large enterprises where Acquia typically operates, but it is letting Acquia package CloudFlare services under the Acquia brand.


And 2015 NEVYs Winners Are… [May 13, 2015]

Submitted on
Wednesday, May 13, 2015
New England Venture Capital Association

From inside the House of Blues, the winners are in! Some of the biggest names in the Boston startup community were nominated; some left with a NEVY and others left with added motivation for next year, but everyone left with new friends and renewed appreciation for the huge year that was for Boston’s innovation ecosystem. There was laughter and there were tears, but at the end of the show the awards fell into deserving hands.

The Winners in Tech

Hottest Startup, Seed Stage: BookBub

Hottest Startup, A+: PillPack

Next Unicorn: Acquia

Rising Star Entrepreneur: Elias Torres, Driftt

Angel of the Year: Dharmesh Shah

Rising Star VC: Nicole Stata, Boston Seed Capital

Fund of the Year: FKA Atlas and Founder Collective

Exit of the Year: Wayfair

Entrepreneur of the Year: Brian Halligan & Dharmesh Shah, Hubspot

The Winners in Healthcare

Hottest Startup: Navitor Pharmaceuticals

Rising Star Entrepreneur: Zoe Barry, ZappRx and Nancy Simonian, Syros Pharmaceuticals

Rising Star VC: Bruce Booth, Atlas Venture

Deal of the Year: Moderna Therapeutics

Entrepreneur of the Year: Rushika Fernandopulle, Iora Health

This list deserves recognition, but so do all of the Nominees. The past year was enormous for Boston startups and the investment community as a whole. The NEVYs set out to celebrate Boston’s wins, and judging from the turnout and the energy, it was a success. Those who couldn’t join us missed a party that, as of this writing, is still going strong. But don’t worry, we’ll be right back at it next year.

Acquia Founder, Drupal Inventor Honored by Immigrant Learning Center [May 12, 2015]

Submitted on
Tuesday, May 12, 2015

Dries Buytaert Receives 2015 Immigrant Entrepreneur of the Year Award in High Tech

Boston—May 12, 2015—Members of Boston’s international business community, including Massachusetts Governor Charlie Baker, gathered to celebrate the nominees and winners of the 2015 Immigrant Learning Center (ILC) Immigrant Entrepreneur of the Year Award. Dries Buytaert, co-founder and CTO and the inventor of Drupal, was honored in the award’s high technology category. The 2015 selection committee cited Acquia’s company growth and global reach as well as Dries’ contribution to the concept of open source as key reasons why he was selected as winner. The ILC also recognized winners in business growth, neighborhood business and life science.

“The best part of my job is actually this idea that we can do well and do good. Hundreds of thousands of nonprofits from Greenpeace to Doctors Without Borders to The [Immigrant Learning] Center and many others use Drupal to power their sites,” Buytaert said.

A non-for-profit organization, the ILC is based in Malden, MA and provides immigrants in the Boston area find their voice. The center offers a free, year-round English Language Program to immigrant and refugees, while the ILC’s Public Education Institute works to inform Americans about the impact of immigrants. The Institute for Immigration Research, a joint venture with George Mason University, conducts research on the economic contributions of immigrants.

About Acquia
Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.

For more information visit or call +1 781 238 8600.

# # #

All logos, company and product names are trademarks or registered trademarks of their respective owners.

David Aponovich (Acquia): 'digital first nog lang geen gemeengoed'

Submitted on
Monday, 11 May 2015
Dutch IT Channel Magazine

Volgens David Aponovich van Acquia zijn nog lang niet alle bedrijven wat hij noemt 'digital first'. “Organisaties moeten snappen dat de tijd van proprietary software voorbij is. Veel webwinkels en andere organisaties zitten vast in de oude, lethargische modus van een on-premises mentaliteit, terwijl hun klanten verwachten dat ze innoveren en opschalen op de veel hogere snelheid van 'digital'.”

David Aponovich is voormalig analist bij Forrester, waar hij web content management en digital experience platforms analyseerde. Tegenwoordig is hij senior director digital experience bij Acquia (, leverancier van geïntegreerde content, community en commerce oplossingen voor webwinkels en andere online kanalen. Acquia is een cloud platform gebaseerd op het open source content management framework Drupal. Volgens Aponovich kan een bedrijf alleen 'digital first' worden als de hele organisatie zich met digitalisering bezighoudt. “Mijn rol is bedrijven te wijzen op de vele kansen als ze hun business verder digitaliseren. Ze kunnen efficiënter werken door hun technologie effectiever te gebruiken. 'Digital transformation' is momenteel een belangrijk onderwerp, steeds meer bedrijven hebben er aandacht voor en verschillende managementlagen zijn ermee bezig. Niet alleen CIO's, maar ook CMO's, CDO's en CEO's.”

Dat laatste is volgens Aponovich een belangrijke voorwaarde om als commerciële organisatie in een steeds digitaler tijdperk te kunnen overleven. Nog veel te weinig ondernemers snappen volgens hem dat ze hun business drastisch moeten veranderen. “Traditionele bedrijven als Blokker en V&D moeten begrijpen dat die business over de hele breedte digitaal is. Niet alleen een CIO, maar ook een CMO – die zich traditioneel alleen bekommert om marketing en klanten – moet digitaal leren denken. Digital first betekent in de filosofie van Acquia dat verschillende bestuurslagen samenkomen om de juiste digitale strategie te vinden. Alle onderdelen van een organisatie zijn feitelijk digitaal, alleen hebben veel bedrijven dat nog niet door. Wil een bedrijf écht digitaal transformeren, dan moet het content, commerce, community en context samenbrengen.”

Waar beginnen?

De woorden 'digital transformation' en het belang daarvan zijn in de meeste organisaties wel bekend. Veel bedrijven proberen het, maar weten niet goed waar te beginnen. 'Going digital' betekent volgens Aponovich niet alleen een website bouwen. “Webwinkels kunnen in hun marketingactiviteiten veel meer doen aan personalisatie. Acquia helpt bijvoorbeeld om gegevens over websitebezoekers te optimaliseren. Digital first is iets van de technologie, maar ook van de business. Het raakt zelfs een hele bedrijfscultuur: hoe verander je een organisatie die jarenlang 'old school' heeft gewerkt? Hoe word je een 'digital company'? Het is best lastig om een 'legacy company' met 'legacy thinking' te veranderen, vol met on-premises software die nauwelijks nog bestaansrecht heeft.”

Het advies van Aponovich is dat ondernemingen weg moeten van hun traditionele IT-mindset. “De digitale wereld verandert en bedrijven die niet mee veranderen, lopen achter de feiten aan. Ze moeten bewegen naar een mindset van business technology, waarin een organisatie systemen, platforms en processen creëert die leven met de snelheid van digital. Bedrijven worstelen niet alleen met technologische vernieuwingen, maar ook met de veranderingen in hun business model die nodig zijn om van technologische innovatie écht een succes te maken. Traditionele IT-organisaties zitten vast in de oude en langzame werkprocessen van een on-premises mentaliteit, waar ze anno 2015 een cloud mentaliteit nodig hebben.”

Acquia en Drupal

In de oude IT-wereld gaan organisaties niet overleven, voorspelt Aponovich. “Wie innoveert gaat sneller. Dus bouw een team en zorg voor leiderschap en een mandaat vanaf C-level dat zegt: wij willen digitaal zijn, we investeren in technologie en in de juiste mensen. Zorg voor een business technology mindset in je hele organisatie. Er is een transitie nodig van oude IT-systemen naar een nieuw digitaal model met de juiste tools en technologie en het juiste platform, om veel sneller en doortastender te kunnen werken.”

De oplossingen en services van Acquia zijn toegespitst op het open source platform Drupal. Aponovich: “Open source is flexibeler, sneller en minder bewerkelijk voor de gebruiker. Er is meer innovatie en gebruikers voegen voortdurend functionaliteiten en verbeteringen toe en delen die met de community. Met traditionele en bovendien dure proprietary software lukt dat niet. Hoewel veel bedrijven nog vastzitten in een mindset van aangekochte on-premises systemen, wordt open source meer en meer gebruikt. Ook de grootste organisaties – het Amerikaanse televisienetwerk NBC bijvoorbeeld, en de Australische overheid – hebben inmiddels vertrouwen in de veiligheid en de stabiliteit. Ons CMS cloud platform heeft volop mogelijkheden om zelf te innoveren. Doe het op jouw manier en ga zover als je wilt. Je kiest niet voor een systeem van een enkele leverancier, maar borduurt verder op een 'ecosysteem' van 'best-of-breed' technologie. Daarin 'leven' bijvoorbeeld ook de ERP-, CRM- en marketingsystemen van andere leveranciers, zoals IBM, SAP, Salesforce en Marketo, waarmee je kunt integreren. Dat geeft ontzettend veel vrijheid.”

Digital experience

Uiteraard ziet David Aponovich Acquia's eigen platform voor webcontent management en digital experience als het beste CMS ter wereld. Hij wordt daarin gesteund door analisten van Forrester en Gartner. “Verschillende organisaties hadden de kracht en mogelijkheden van Drupal al snel in de gaten, maar hadden behoefte aan een support en cloud leverancier die ze kon helpen met het schaalbaar en 'enterprise-ready' maken ervan. Het is niet alleen Drupal, maar ook Acquia rondom het gebruik van Drupal, om betere sites en experiences te bouwen. Bij digital first draait het uiteindelijk om de 'digital experience' van de klant. Wij bouwen software waarmee organisaties hun customer experiences persoonlijker maken en daardoor hun merk beter kunnen verkopen. Denk bijvoorbeeld aan 'contextual delivery of content'. Organisaties moeten de klant in het centrum van hun business plaatsen. Mis geen kansen, denk ook aan al die klanten die tegenwoordig mobiel aankopen willen doen. Je hebt een strategie nodig die uitgaat van verschillende kanalen en verschillende apparaten, vanuit een centraal content platform.”

Het Acquia-platform is helemaal 'cloud first'; het is een Platform as a Service (PaaS). “Door het gebruik van open source is het een flexibel, schaalbaar en snel innovatieplatform”, besluit Aponovich. “Bovendien maakt de wereldwijde penetratie van Drupal het platform erg duurzaam. Je hoeft niet bang te zijn dat het er morgen niet meer is. Je kunt vooruit denken en bouwen op het Acquia Platform, op veel verschillende manieren.”

Pourquoi les marques doivent-elles mettre l'expérience au coeur de leur stratégie digitale?

Submitted on
Friday, le 13 March 2015h

Ne vous est-il jamais arrivé de vouloir un vêtement précis pour une occasion spéciale ? Vous ne voulez pas consacrer trop de temps dans cette recherche, vous avez besoin d’un large choix et la cohue des magasins vous rebute : il est l’heure pour vous de shopper en ligne. Après une exploration attentive, vous trouvez enfin l’objet de vos désirs. Mais impossible de localiser le moindre bouton d’achat. La référence identifiée, vous multipliez les recherches, passant du menu déroulant à la recherche par mot clé mais sans succès. Vous ne tombez que sur de magnifiques photos de l’article tant convoité néanmoins impossible de l’acheter. Vous devenez un client potentiel frustré, et frustration ne rime pas avec chiffre d’affaires…

Effectivement, une expérience consommateur complètement décousue aboutit à une vente perdue pour la Marque, à laquelle s’ajoute une aversion préjudiciable contre celle-ci. Hélas, la marque que vous veniez de découvrir depuis peu vous joue déjà de mauvais tours. Vous aviez eu le temps au fil de ces recherches fortuites d’approfondir vos connaissances : d’apprendre que le créateur avait un parcours incroyable, de savoir que tel et tel people en était fan, et que celle-ci était aussi bien considérée que d’autres marques que vous connaissez et affectionnez déjà. Une belle découverte en soit, donc !

Beaucoup de marques tentent de se raconter sur le Web, considérant que leur visibilité sur le Net est tout aussi importante voire plus que celles véhiculées à travers d’autres canaux de diffusion. Sauf qu’elles oublient souvent que cette vitrine doit aller plus loin qu’une simple boutique en ligne pour incarner l’esprit de la Marque. Elles doivent être en mesure de reproduire autant que possible l’expérience en magasin pour donner une idée du produit dans sa réalité mais également de laisser à tout moment la possibilité d’acheter le produit. Le contenu doit être astucieusement éditorialisé (l’art du « storytelling ») et conçu pour entrelacer de manière naturelle les produits et les contenus associés (conseils, points de vue, anecdotes, etc), afin de permettre aux internautes et mobinautes de parcourir, d’apprendre et d’acheter au même endroit.

La valeur implique la construction d’une expérience client convaincante qui utilise des fonctionnalités nouvelles pour transformer le modèle du panier d’achat classique en un modèle faisant intervenir une personnalisation pointue et des possibilités multimédias et multiplateformes.

Les marques avancent souvent qu’elles ont entamé leurs mutations numériques en annonçant qu’elles sont présentes sur Instagram, Facebook, Twitter, Pinterest, etc. Certes, vous trouverez des milliers de commentaires et de belles photos d’évangélisation de marque. Alors que tant d’histoires sont racontées à travers les médias sociaux, ou des espaces éditoriaux de marque, l’expérience de commerce n’est pas intégrée. Bien souvent parce que plus de 50 % des équipes en charge respectivement du contenu et du commerce travaillent de façon cloisonnée et utilisent des technologies disparates. À l’issue, un « syndrome du double site » qui se traduit par des expériences client déconnectées entre elles comme le révéle une enquête de Forrester Consulting intitulée « Les passerelles du eCommerce / le contenu partagé ».

La convergence entre Contenu et Commerce découle d’une tendance persistante qui a vu le marketing digital se détourner des messages indifférenciés (« acheter maintenant ! », par exemple) au profit du « content marketing ». Une expérience plus riche s’appuyant sur la puissance des textes, photos et vidéos variés et sur celle des commentaires des consommateurs pour donner une autre dimension au commerce et passer du simple fait d’indiquer le prix et les spécifications du produit à une expérience forte axée sur le client.

Les sites sont de plus en plus élaborés et interactifs ; cependant, comme l’illustre la frustration que j’ai connu (et que probablement beaucoup d’autres ont expérimenté), l’UX tombe à plat. Le « beau » contenu donne lieu à une énorme frustration en ne poursuivant pas l’objectif final : délivrer le bon produit à la bonne personne.

Dans ce même rapport, Forrester révèle que les Marques doivent adopter une approche collaborative et des outils technologiques intégrés pour voir de réelles améliorations en termes de conversion et d’engagement. Quand il s’agit de créer ou d’optimiser une expérience de marque en ligne, pour améliorer cette expérience et augmenter l’engagement, on peut noter parmi les meilleures pratiques :

Acquia Named One of Boston's Best Places to Work by the Boston Business Journal [May 1, 2015]

Submitted on
Friday, May 1, 2015
Boston Business Journal

BOSTON - May 1, 2015 - Acquia was named one of the region's Best Places to Work by the Boston Business Journal. The company was one of 10 employers in the large company category, defined as organizations with up to 1,000 people.

2015bbjbestplaces250-300_0_0.jpgThis year's employers were divided among five different categories were selected based on survey responses provided by employees. The BBJ's Best Places to Work surveys and the subsequent scoring of employee responses were provided in partnership with Quantum Workplace.

The BBJ will recognize this year's 80 honorees and count down each category's top-ranked places to work during its 13th annual Best Places to Work event scheduled for June 18 at the Citi Performing Arts Center.

Survey Reveals 78 Percent of Companies Rely on Open Source Solutions to Speed Innovation [April 16, 2015]

Submitted on
Thursday, April 16, 2015
North Bridge Venture Partners

Ninth Annual Future of Open Source Survey Reveals Trends in Open Source Adoption

Burlington, MA – April 16, 2015 – Corporate open source use and participation has reached an all-time high, according to the ninth annual Future of Open Source Survey. Acquia joined North Bridge Venture Partners, Black Duck Software, and 40 other collaborators in the annual survey, which investigates open source software (OSS) trends on a yearly basis.

As open source continues to speed innovation, disrupt industries, and improve productivity, a reported lack of formal company policies and processes around its consumption points to a need for OSS management and security practices to catch up with this growth in investment and use. Security is a primary concern, as many companies lack understanding of known security vulnerabilities in open source components, and very few actually monitor for such threats.

Notable findings from the survey include:

  • Seventy-eight percent of respondents said their companies run part or all of its operations on OSS and 66 percent said their company creates software for customers built on open source. This statistic has nearly doubled since 2010, when 42 percent of respondents in the Future of Open Source survey five years ago said that they used open source in the running of their business or their IT environments.
  • Sixty-four percent of companies currently participate in open source projects, and over the next 2-3 years, 88 percent are expected to increase contributions to open source projects.
  • Open source has become the default approach for software with more than 66 percent of respondents saying they consider OSS before other options.
  • Cloud computing (39%), big data (35%), operating systems (33%), and the Internet of Things (31%) are expected to be impacted most by open source in the next 2-3 years.
  • Fifty-eight percent believe open source affords the greatest ability to scale and 43 percent said OSS provides superior ease of deployment over proprietary software.
  • Fifty-five percent believe open source delivers superior security when lined up against proprietary solutions. The superior security of open source is also expected to rise to 61 percent over the next 2-3 years.
  • For more information about the survey’s results, visit:

    Follow @futureofOSS and join the #FutureOSS conversations on Twitter. Visit for all surveys published since 2008 and read more about the industry at the Open Source Delivers blog.

    govCMS is More Than Just a Distribution [16 April 2015]

    Submitted on
    Thursday, April 16, 2015

    The Drupal distribution that is used in govCMS is an important technical keystone for the many other elements of the full govCMS service. The original foundation for the govCMS distribution is aGov; the Drupal distribution created by PreviousNext to provide a core set of elements, functionality and features that can be used to develop government websites. While govCMS utilised the aGov code base as its foundation, it is clear their future paths will vary to meet the requirements of different customers. For this reason now is the ideal time to fork aGov and create a distinct distribution for the govCMS service.

    The new govCMS distribution will evolve quickly to incorporate enhancements and improved functionality based on the changing needs of government and advancing technologies. The true innovation behind govCMS will be the ability to remain responsive to changing needs while providing a standard response to regulatory requirements, connecting government with users in a consistent way and delivering solutions that can scale to meet the demands of large government installations.

    “The Drupal distribution for govCMS reflects the Government’s commitment to further invest in open source innovation, the results of which will be widely available to benefit federal, state and local agencies,” said Chris Harrop, Director for Asia Pacific and Japan, Acquia. We look forward to continuing our work with the govCMS team and helping the Government save costs as agencies reimagine how they deliver information and services.”

    Upgrades to the distribution will be automatically rolled out as part of the govCMS service, allowing agencies and users to simultaneously reap the benefits of standardisation and innovation. As active members of the Drupal Open Source Community, the govCMS distribution and the aGovdistribution will continue to leverage from each other, as well as other contributors to the Community.

    The govCMS distribution will be publicly available from the Drupal Open Source Community via Work is underway to provide an independent instance of the distribution, separate from the govCMS service. This will allow organisations to access and use the govCMSdistribution outside of the govCMS service.

    Australia’s GovCMS: Key Takeaways for Canada and the World [April 14, 2015]

    Submitted on
    Tuesday, April 14, 2015
    ITinCanada Online

    By Mathieu Weber

    In an age where you can deposit a check or hail a cab from your phone, people can be incredulous about standing in line to get a city permit or obtain the right government forms. As a result, many agencies are establishing progressive digital strategies or fine tuning their existing ones to keep up with the pace of innovation.

    In Canada, there are multiple ongoing initiatives at both federal, provincial and municipal levels to re-platform content management as part of larger government engagement initiatives.

    Last month Australia launched govCMS, its new centralized cloud platform for the delivery of government digital experiences. It’s an ambitious project. and were among the first federal sites to move to govCMS, but hundreds of other agencies have the opportunity to take advantage of the government’s groundwork to secure cloud deployment and gain economies of scale while lowering costs.

    Australia is committed to leapfrogging its peers and becoming more citizen-centric. The Commonwealth’s move to make govCMS available for procurement by any government office will accelerate digital innovation across federal, state and local government. Says John Sheridan, CTO for the Australian government, “We want to get the best user experience we can for (citizens).”

    As agencies across Canada similarly look to digital engagement to lower costs and improve services, it is crucial to focus on the principal learnings from the Australian experience. Australia also highlights the particular advantages that open source software brings to scaling digital government initiatives.


    WordPress Vs. Joomla Vs. Drupal [April 13, 2015]

    Submitted on
    Monday, April 13, 2015
    PC Tech Magazine

    By Ephraim Batambuze III

    In case you have decided to create a website and you are wondering which content management system (CMS) is the best choice for you. This post is going to look at three of the most widely-used ones.

    WordPress, Joomla and Drupal are open-source software, each developed and maintained by a community of thousands.

    Apart from being free to download and use, their open-source format means that the platform is continuously being improved to support new Internet technologies. With all of these systems, basic functions can be enhanced ad infinitum with an ever-expanding array of add-ons, contributed from their respective communities.

    The CMS comparison chart below from website up gives a summary of what each CMS has to offer.


    Why Agile Marketing Teams Think Ahead and Open… [April 10, 2015]

    Submitted on
    Friday, April 10, 2015
    Digital Marketing Magazine

    By David Mennie

    As all those who work in marketing are aware, it is no longer solely a business discipline. Marketers need to be both business savvy and technologically adept. The rise of the technical marketer is the new reality. There are almost 2000 marketing technology companies in operation today, double that of last year. The rate of change in digital marketing is phenomenal and as such marketers are under pressure to both stay on top of these changes and make wise decisions about the technologies in which they invest their hard-pressed budgets.

    Marketing Clouds

    Marketing teams are faced with two distinct options when navigating the increasingly complicated technology landscape in their mission to become truly insight-driven and customer-focused. The first option is to invest in a proprietary ‘marketing cloud’. Marketing clouds are a suite of marketing tools comprised of a number of technologies that promise to provide an integrated solution and cut the hassle of individual IT procurement processes. This may seem to be the answer for marketing teams that are already stretched and struggling to stay ahead of the tech curve.

    The problem is that marketing cloud solutions offered by large vendors are closed. Often these vendors have acquired specific technology companies and their products, integrated them into their marketing cloud and then offered them back to the customer. The products acquired might be more effective than others and may not be well aligned with the other tools in the suite and, more often than not, will have different architectures. True integration between the technologies may take years and while vendors are spending time and effort doing this, their customers are not able to take advantage of newer or “best of breed” technologies.

    Companies that invest in marketing clouds are held to the vendor’s roadmap and become committed to the systems that the vendor chooses to integrate. This approach doesn’t allow for agility within organisations, as teams are made to fit their working practices around the technology, when really the technology should be working for them.

    Open Marketing

    Another option for marketing teams is to find a way to leverage their current marketing tools in a better way. Open Marketing is based on the fundamentals of open source software, allowing for custom integrations with existing systems. The tools being used are the same ones a team will already be familiar with, but with the added advantage of a common view of their customers across all marketing technologies. Also, by integrating the technologies, customer data created by each can be put to use and intelligent decisions can be made based on it.

    Stretching the Budget

    For most organisations, closed marketing clouds require starting from scratch with a whole suite of new technologies. Couple this with the time and costs associated with re-training the department on the new technology and they become a very expensive solution.

    Open marketing enables companies to unlock data and add value immediately. Marketing teams can add new technologies or replace legacy ones whenever they choose or have the budget available to do so without the up-front costs of having to buy a whole costly suite all at once.

    Moving with the Times

    With marketing technology evolving at a rapid pace, the ‘best’ solutions are always being overtaken by newer, more efficient market entrants. Marketers invariably will want to update and change the tools they are using to take advantage of new innovations that the market has to offer.

    Open Marketing does not restrict the technology that marketers can select, they are free to switch in and integrate new technologies as they begin to use them. They are also free to test new technologies more easily.

    This approach allows marketing teams to not just keep up with the pace of digital marketing but to also look ahead to the technologies of the future. As the Internet of Things, location aware and wearable technology move into the mainstream, marketers must be prepared for how they will develop. By taking an Open Marketing approach marketers will not be held back.