Wipro Is Accelerating Its Digital Experience Business [March 16, 2015]

Submitted on
Monday, March 16, 2015
CXO Today

Digital customer experience has become a key business differentiator and application development and delivery leaders of front-office, Web, mobile, and digital development must step up to support their firm’s initiatives. A number of big organizations have offered digital experience to their customers to remain competitive.

Recently Wipro has partnered with Acquia, a digital experience company, to deliver digital experiences for its clients around the world. Wipro leverages the Acquia Platform on critical client projects that require an open and agile framework to integrate content, community and commerce.

With the Acquia Platform, Wipro brings together the open source drupal web content management framework and a suite of digital engagement services. The platform can connect a broad range of applications that optimize digital experiences for greater relevance and impact, said a company statement.

“Open source generally leads to greater choice for customers, downward price pressure and accelerated innovation as community development models upend the economics of traditional software R&D. Wipro’s innovative solutions and technology depth, combined with the robustness of the Acquia Platform and the cost benefit of offshore and open source is a winning combination for global enterprises,” said Andrew Aitken, GM & Global Open Source Practice Leader, Wipro Ltd.

“Through this joint approach, we are providing solutions to help our clients create amazing experiences for their customers. We’re helping global brands focus on the insights, interactions, integrations, and innovations that make extraordinary things happen for brands, businesses and their customers,” he added.