Why Should Drupal Power Your Content Marketing Campaign? [April 10, 2013]
By Mike Alton
Have you ever had a new house built, or maybe watched one go up in your neighborhood? We live in a growing community and now that the economy is improving, construction is exploding again. We have two houses being built across the street, and two more where the lots are already sold. In each case, once they were ready to begin construction, the first task was to dig a hole and insert metal frames so that the concrete foundation can be poured. Once the foundation is in, they can build up the rest of the home’s walls, flooring, windows, siding and rooftop.
Your website is that foundation. Your site needs to be the structure on which the rest of your marketing is built, and therefore, it must be solid and well constructed.
When I started my web development firm in 2007, I knew that building static HTML websites was a thing of the past. They were inefficient for customers, and I hated having to update them. At the time, the prime choices for building dynamic, independent websites were WordPress, Joomla, Drupal and DotNetNuke. After careful evaluation, I chose to specialize in Drupal. Since then, WordPress has improved dramatically, DotNetNuke is virtually dead, and Joomla is still pretty much the same. Drupal, meanwhile, has continued to improve and remain, in my opinion, the top choice for professional-grade websites.