What Does the Future of the Internet Look Like? [Dec. 11, 2015]

Submitted on
Sunday, December 11, 2016
,
World Economic Forum

By Dries Buytaert

The future of the web will be all about delivering the right information or service, to the right user, at the right time, on the right device. While this idea sounds pretty straightforward, in reality it’s tough to execute. Companies like Google, Facebook and Apple are investing a lot of time and energy into developing “personal assistants” that serve up highly customized streams of information, or even perform tasks through your mobile device. What if we had a similar concept for the web?

I call this idea “B2One”. Within the next decade, we’ll move from B2C to B2One, where we’ll create one-on-one relationships between people and companies. We carry technology with us nearly everywhere, and are consistently providing our devices with inputs – where we are, what we want, and what we’re doing. B2One asks: What if companies were able to make life easier, better and more customized to our preferences by making better use of this data?

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