Sports Illustrated Unveils A New Web Design And A Fantasy Sports App [June 23, 2014]
By Anthony Ha
It’s been a busy few months for Time Inc. Not only has the publishing company spun out from Time Warner, it has also revamped the websites for its publications Time, Money, and Fortune. Now Sports Illustrated is launching a new website, and new products, too.
I got a quick tour of the website last week, and the change struck me as a bit more dramatic than the company’s other recent redesigns. Jim Delorenzo, vice president and general manager of SI.com described it as a “soup to nuts” rebuild (based on Drupal’s content management system) of both the website you see and the backend publishing tools. Instead of a standard magazine landing page, the Sports Illustrated homepage has been transformed into an endless stream of customizable modules that can feature different kinds of content, like sports scores and video highlights.
Naturally, it’s also a responsive design that will adjust the layout to accommodate different screen sizes, including those of a smartphone or tablet. Publisher Brendan Ripp said it’s designed to incorporate a variety of different ad formats, including native ads, as well. (You can see a sample expanding ad in the screenshot below.)
Even though this comes a few weeks after the spinout, Paul Fichtenbaum, editor of the Time Inc. Sports Group, said the timing is actually just “a great coincidence.”
“We started this process before anything related to the spinout was announced,” Delorenzo added.