SaaS Platform Looks to Curb the Content Beast [Oct 21, 2015]
By Gary Hilson
Enterprises are drowning in content and working against the tide to get it published and shared effectively, so Acquia Inc. has launched a new SaaS platform for smoother sailing .
Today the Boston-based company unveiled Content Hub, a cloud-based distribution and discovery service, which allows organizations to create, search, distribute, and share content numerous websites, intranets, content management systems and other external distribution channels such as RSS and Apple News. It could be text-based information, or multimedia such as photo and video.
It’s a new product for the self-described “digital experience” company, said CEO Thomas Erickson, and sprung from interactions with Acquia’s more than 4,000 customers through professional services engagements. Acquia found itself creating custom applications to address the content sharing conundrum, so the concept was ported to its product team for development, he said. Normally, organizations find themselves pulling content from one source and reformatting it for another channel.
Content Hub is designed to help enterprises share and distribute content better, but also make better use of what it has created, said Erickson. Large organizations in particular often have information sitting is silos that not only isn’t accessible to everyone who needs, but often forgotten unnecessarily recreated from scratch. The platform includes discovery tools faceted search to help end users relevant content from other sites, departmental archives or content management systems quickly.