Mobile App is Smooth Sailing for Princess Cruises [Oct. 26, 2015]

Submitted on
Monday, October 26, 2015
,
Chief Marketer

By Beth Negus Viveiros

A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.

The Princess@Sea app first launched on one ship in 2013, the Royal Princess, and will be available on all 17 ships in the Princess fleet by the end of the year, said Nate Craddock, project lead and architect for Princess@Sea product team, speaking at Acquia Engage in Boston last week.

On the average cruise where the app is available, 30% to 40% of passengers download the app, and 15% to 20% register to fully use its features, allowing Princess to track users and tabulate that data.

The app, powered by Drupal, allows passengers to create calendars of not only official shipboard events but to create their own personal events with friends, family and travel groups.

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