Loopfuse and Acquia Bring Marketing Automation to Drupal
Loopfuse and Acquia have announced the availability of the Loopfuse Integration module for Drupal. The module links Drupal installations to the commercial Loopfuse OneView automated marketing product. The module, funded by Acquia and Loopfuse, was developed to connect the Acquia website to OneView, and has been donated to the Drupal community and is available to download at Drupal.org.
Loopfuse OneView is aimed at small to medium-size organizations, offering an ‘all-in-one’ online marketing and sales solution. Oneview is a ‘full-featured marketing automation suite’, incorporating marketing campaign implementation and tracking, generating and tracking leads from a Website, full analytics support, and CRM integration with ‘most major vendors’.
We think this is a pretty good example of the Drupal project benefitting from Acquia’s forays into the commercial realm.