The Great Struggle: Delivering Personalised Digital Experiences [April 6, 2017]
By Nick Ismail
The majority of brands have huge difficulty in delivering personalised digital experiences to customers, says Acquia
Despite the hype around 'personalisation' as a marketing trend, most respondents (89%) report they can’t deliver personalised digital experiences, according to research from Acquia.
The research has revealed that attempts to deliver effective personalised experiences are being hampered because brands are struggling to get the basics right from both a technical and cultural point of view.
For example, brands are struggling with a lack of insight into the preferences or identities of visitors (48%), lack of budget for the necessary technology (45%), lack of board buy in (34%) and lack of content (33%).