Five Reasons why Drupal Should be on your Digital Agenda Next Year [Dec. 18, 2014]
From recent conversations with marketing and digital directors at blue chip brands, it’s clear that big data, open source, content marketing, personalisation and online communities are just a few of the trends that are high on the agenda for 2015.
A good content management system (CMS) will allow marketers to develop and deploy innovative digital campaigns and initiatives, giving them flexibility and power to improve the effectiveness of their marketing.
But all too often we meet companies who are struggling with just the opposite.
The content management system has become an obstacle to getting the job done.
Too much energy goes into finding ways around content management systems that have failed to keep pace with the needs of the contemporary marketer.
So how can you avoid these issues? The first step is to make sure that in the crowded world of content management systems you choose the one that best meets the needs of your business.
At Deeson we specialise in the open source Drupal CMS that’s built specifically for managing online content, communities and commerce.
As a marketer I know that Drupal has a lot to offer marketers in 2015, so here are my top five reasons why Drupal can really help you build and deliver marketing campaigns:
Integration with social media
We all know that the right social media can be a great platform for reaching your audience. We work with Robbie Williams and his management team to develop and run Robbie’s official website.
The site is designed with social content at its core, featuring heavyweight social integrations to give a seamless cross-channel experience for Robbie’s fans.
Using Drupal we’ve made sure it’s resilient to the traffic spikes that are inevitable on a website for a global pop legend.
Targeted to the right audience
Another very clever thing that we can do with Drupal is to flexibly personalise the content of a website according to the users visiting the site regardless of whether a user is logged in.