Companies That Don’t Adopt a Social Business Strategy Will Be Left Behind [6/13/11]
Social business is no longer a nice to have, but is now a business imperative to improve customer communication and engagement, build loyal partner networks and improve internal collaboration.
We have been blogging, tweeting, connecting and collaborating online for years, but now it’s not just for personal use. The growth in social business can be measured by the amount being spent on software solutions purchased to help enterprises meet their social business strategies. According to Gartner, spending on social software to support sales, marketing, product development and customer service will exceed $1 billion worldwide in 2013.