Amazon Invests in IPO-bound Acquia [August 14, 2014]
By Sara Castellanos
Acquia, a digital services company based in Burlington, announced Wednesday it has raised an undisclosed amount of funding from Seattle-based e-commerce giant Amazon.
The funding follows a $50 million financing round announced in late May, led by New Enterprise Associates and including Split Rock Partners, North Bridge Venture Partners and Sigma Prime Ventures.
Amazon's latest investment will help Acquia accelerate the development of technology that would improve online shopping, according to Acquia.
Acquia CEO Tom Erickson said in a previous interview that the company plans to expand its website development services for e-commerce sites to provide online customers with a better shopping experience.
Acquia would do that by creating websites that appeal to a customer's "persona," giving customers a more personalized experience, Erickson said.
"We have this vision to enhance (e-commerce websites) by identifying your persona," he said in a previous interview. "You might be coming to the site looking (for products) from a fashion or sports perspective, or functionality or technical perspective."