Acquia Engage 2017—Enabling Omnichannel Digital Customer Journeys [Nov. 6, 2017]

Submitted on
Monday, November 6, 2017
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TEC - Technology Evaluation Centers

By PJ

The digital experience software platform provider Acquia celebrated its 10th year anniversary this year, and so the Acquia Engage 2017 conference in Boston had special meaning. This post takes a look at the vendor’s history, and recent product moves and developments announced at the conference that enable Acquia’s clients to provide omnichannel digital customer journeys.

About Acquia
Acquia was founded in 2008 to be the “Red Hat” of web content management system (CMS) and ecommerce software based on the open source platform Drupal. The original business model focused on providing commercial-level support to Drupal (as Red Hat does for Linux and other open source enterprise infrastructure platforms) and accompanying professional services given Drupal’s toolkit nature and flexibility (as Drupal requires some knowledge on how to use its components).

In its first decade of existence, Acquia has grown to an impressive $153 million in revenues in 2016 (with its executives at Engage predicting the vendor will end this year at $175 million.), nearly 800 employees, 14 offices worldwide, and marquee customers such as IBM, Nestlé, NBC Sports, AMD, Kronos, and YMCA.

One of the marquee customers featured this year was the local Massachusetts State Government, with 76% of its constituents engaging with agencies through the government’s Mass.gov website. With most of the commonwealth interacting with the government digitally, there is a need for a secure and scalable digital platform that can be deployed to many different websites and that can handle different issues for constituents. In fact, lots of Acquia customers have a loose federation of websites that need to deliver content to their distinct audiences.

READ MORE
Includes:
Drupal 8 Traits
From CMS to Connected Omnichannel Customer Journeys
The Next Customer Journey Explained
What Makes Customer Journeys Possible?
Node.js Mobile User Experience
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