5 Steps to Awesome Community: Leaders Go Social [Oct 22, 2012]
Recently, I wrote about employees as brand ambassadors and how they can help – or hurt – an organization’s global and social brand. It depends on how well the lines between personal brand and company brand are drawn.
Once a company and leadership has the brand issue sorted out, it’s time to think more deeply about social community and the actual role of community managers.
Many of my clients have created community manager roles. In fact, my friend and colleague Tim McDonald (and several other talented, hard working people listed here - Take time to read the stories of those who are in the social trenches making this role a reality) is a living, breathing example as a Community Manager for HuffPost Live. I believe this role may be a necessity for any company which relies on the good will and contributions of many people, including those who aren’t even employees. Think of the many brands that fall in this category: Apple, TOMS Shoes, The Linux Foundation, too many tech companies to mention (ok, Canonical, local Boston area heroes Google here in Cambridge, Black Duck Software, HubSpot and Acquia) and the gazillion other consumer brands who are waking up to the power of collaborating with loosely-coupled online social communities.