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Jumpstarting a UX Research Program at Acquia

This April, at the Lean UX NYC Conference, Ezra Gildesgame and I will co-present a half-day workshop, Communicating the Business Value and Getting Buy-in for UX Research. In our workshop, we will share techniques for selling your internal stakeholders on the importance of research for making business and product decisions.

Acquia Workshop at Lean UX NYC Conference

The most successful UX teams understand that their skills must extend beyond running solid research studies and producing great product designs. First, teams must establish buy-in and participation in research from the people who matter most--the other stakeholders involved in making the decisions that influence products.