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WEM

Introducing Drupal Commons 3.0!

Today we launched Drupal Commons 3.0, a flagship release of Acquia's social business software solution now available for Drupal 7. This release builds on Acquia's OpenWEM initiative offering a set of customer experience solutions built on the open, unified Drupal platform for content, community, and commerce.

Open WEM: Flexibility & Freedom

English

We are at an inflection point in history. The digital revolution has given consumers an unprecedented level of control and choice as they spend more time researching, socializ- ing and buying online. To connect with these consumers and to influence their purchasing behaviors, marketers are now forced to deal with dozens of channels and engagement methods. Managing all of this is incredibly complex and time consuming, and is easier to get wrong than to get right.

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Time to Consider Open Source for Digital Experience? Forrester thinks so...

A few months ago, we began discussing some options with Forrester research around getting a refresh on how Enterprises are now using Open Source platforms for Digital Experience. We worked with Forrester in true partnership to create a customer survey that was constructed to dig deep to understand... 1) What are the main challenges in 2012 regarding Web Content Management systems, who are the key stakeholders and where are organizations struggling?

Forrester Report Finds Enterprise Embracing Open Source WCM [Nov 1, 2012]

Submitted on
Thursday, November 1, 2012
,
CMS Wire

Cloud services provider Acquia has commissioned a Forrester report on open source WCM, and while the results are not overwhelming, it does show more enterprise companies are employing open source systems.

Nearly 60 percent of the 160 companies surveyed said they had at least considered open source for their WCM programs. The report also found that executives who make these kind of decisions are also the ones who are least likely to be very satisfied with their choice.

Didn't realize Drupal was a platform for Digital Marketing? Check this out...

Most Web Content Management systems have traditionally been sold to and bought by IT. However, innovation that has come out of the consumer technology space over the last decade has accelerated what experts are calling the "Consumerization of IT". Drupal is now in the center of this trend, which has shifted the buying center for Enterprise web technologies from IT to Digital Marketing organizations.

10 Worthy Investments for Delivering a Truly Captivating Web Experience

Over the past decade, socialization on the Web has completely transformed how people consume information and interact with one another. Today’s marketing organizations now have the responsibility of capturing an integrated view of their customer across channels, while simultaneously promoting, delivering, and measuring engagement of those customers. This must be managed at every touchpoint along the customer journey all the way from initial response to checkout.