We are at an inflection point in history. The digital revolution has given consumers an unprecedented level of control and choice as they spend more time researching, socializ- ing and buying online. To connect with these consumers and to influence their purchasing behaviors, marketers are now forced to deal with dozens of channels and engagement methods. Managing all of this is incredibly complex and time consuming, and is easier to get wrong than to get right.
Acquia has released Open Web Experience Management (OpenWEM), which has been built to help organizations create immersive digital content and campaigns, and socialize them across multiple communities and channels while leveraging the flexibility of the open Web.
Acquia has introduced several new products and tools that support OpenWEM, including:
Drupal Commons 3.0 for Drupal 7 (beta)—permits organizations to quickly create online social communities for both collaboration and content delivery; new features in Version 3.0 include a completely rebuilt user experience, deeper mobile support and bolstered analytics capabilities for enhanced moderator productivity.
Most Web Content Management systems have traditionally been sold to and bought by IT. However, innovation that has come out of the consumer technology space over the last decade has accelerated what experts are calling the "Consumerization of IT". Drupal is now in the center of this trend, which has shifted the buying center for Enterprise web technologies from IT to Digital Marketing organizations.