tns

Social Network Generates Market Research for Mercedes-Benz [March 7, 2012]

Submitted on
Wednesday, March 7, 2012
,
Baseline Magazine

But after a year of repeated problems with stability and scalability, TNS and our team decided to migrate to Acquia Commons, an open-source, enterprise-scale social business software platform from Acquia, a company that enables enterprises to use the open-source Web content management/social publishing system Drupal. The collaborative environment includes blogs, wikis, calendars and other capabilities that enable social networking.

Acquia Commons allowed TNS to quickly build our complex Website while adhering to our strict brand guidelines, a tight timeline and budget constraints, as well as maintaining the flexibility needed to support strategic requirements. The platform provided many community features implemented out of the box (such as relationships, user points, badges) and made it easy to add features, such as member discussions enhanced with a rating and reward system. We also chose to host the site on the Acquia Managed Cloud. Commons helped get Stars Insight, our social community Website, off the ground quickly and easily, and provided us with a whole tool box of quantitative market research.

Mercedes-Benz gains market insights from community Web site [Oct. 3, 2011]

Submitted on
Monday, October 3, 2011
,
KM World

TNS selected Acquia Commons to build "Stars Insight," a community website for Mercedes-Benz. Thomas Wachter, TNS senior consultant and automotive market research team leader, says, “Acquia Commons allowed us to quickly build this website while adhering to Mercedes’ strict brand guidelines and maintaining the flexibility needed to support TNS’ strategic requirements.”

Social media may replace focus groups for market research [Sept. 27, 2011]

Submitted on
Tuesday, September 27, 2011
,
SmartPlanet

SmartPlanet discusses how "Stars Insight," the Mercedes-Benz community site developed by TNS on Acquia Commons, contributes to a new phenomenon that social media may replace focus groups for market research.

TNS Uses Acquia Commons to Build Award-Winning Mercedes-Benz Social Community Website [Sept 26, 2011]

BURLINGTON, MA, Sep 26, 2011 (MARKETWIRE via COMTEX) -- Acquia, the enterprise guide to Drupal, announced today that partner TNS (Taylor Nelson Sofres, London), the leading worldwide market research and consulting company, has leveraged Acquia Commons social business software to build an award-winning Mercedes-Benz social community website.