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HP Launches Portal to Sell Its Software Online [Dec. 6, 2013]

Submitted on
Friday, December 6, 2013
,
eWeek

By Sean Michael Kerner

Hewlett-Packard's Pronq is a new business set to directly sell HP software, including security, performance and business analytics.

Hewlett-Packard is now ramping up a new effort to sell its software online. The new HP Pronq effort is not set to be officially announced until next week, though the site is now live. The Pronq portal currently offers HP's Fortify on Demand security service, Agile Manager, Vertica, Performance Anywhere and Service Anywhere solutions.

"Pronk" is an actual word that is defined as jumping up into the air or moving forward by leaps and bounds, Caroline Tsay, vice president of Web and eCommerce at HP's Software division, told eWEEK. "It's a metaphor for what we're trying to do with Pronq, with the attributes of agility and ease of use," Tsay said.

As to how and why HP chose to start with five offerings to sell on Pronq, Tsay said the initial set has the right price points and offers the ability to try the products before buying them. Over time, other products will be added and both software as a service (SaaS) as well as on-premises solutions will be part of the mix.

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