Posted on Fri, Feb 28, 2014
by Derek Peplau
No matter how you approach it, SXSW is a vast matrix of possibilities spread over several square miles of Austin and environs over several days. To get the most out of it, you need to prepare early and thoroughly. In the immediate gratification era in which we live, I wish I could simply tell you, “There’s an app for that.” But while there are many apps which will make your life easier (and some which will be indispensable at least for the Interactive portion), there’s no substitute for doing your homework for this one.