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On The Market Value of a Brand

Sandro Groganz has an interesting post where he attempts to calculate the value of the MySQL brand as a component of the acquisition price Sun paid. Here's the punch line: "As of today, a whopping 85% of MySQL’s economic value added can be attributed to its strong Open Source brand." I haven't checked Sandro's math in detail, but it's clear that brand is a huge component of the value of MySQL."