Woburn, MA – October 30, 2009 – One of the most hotly debated questions among marketers and company executives is “What does it mean to be a social business?”Today Acquia, Inc., the enterprise guide to the Drupal social publishing system provides the answer and also reveals what Social Business Software vendors aren’t telling you: your investment in Social Business Software is at risk because it is only a one-sided approach to social business. Social publishing is the technology platform for true social businesses.