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What does Google Hummingbird mean for Drupal SEO?

If you didn't catch the news last week, Google announced that they made the single largest change to their search algorithm since 2009. They also didn't bother telling anyone for the first month, so if you're a Google user, you've been using Hummingbird for a while now. If you're anything like me, then the first thought you may have had is "what will this mean for SEO?".

DigitalMusic.org Shows Music Biz How to Top Search Engine Results [May 6, 2013]

Submitted on
Monday, May 6, 2013
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DigitalMusic.org

Released today during the Music Biz 2013 event, a new infographic from digitalmusic.org, the home of music business association NARM’s digital initiatives, is giving bands, record labels, physical and digital music retail outlets, and other music companies a crash course in search engine optimization (SEO). Supported by Acquia and titled “Search Engine Optimization for Music Websites,” the infographic walks readers through the basics of how search engines such as Google and Bing work, then provides a series of easy-to-implement tips including the S.T.A.C. (Structure, Topicality, Content, Authority) method, website dos and don’ts, and monitoring strategies that can be used to create a “web of authenticity” that connects their site to other reputable ones on the web, leading to higher search engine results and increased business.

“Whether you’re an up-and-coming band, an established record label, or any other company in the music business, it’s critically important that people be able to find you quickly and easily, and chances are they are going to use a search engine to do it,” said Bill Wilson, Vice President of Digital Strategy and Business Development for NARM/digitalmusic.org. “As DMCA (Digital Millennium Copyright Act) compliance forces illegitimate sites down in the rankings, it is crucial for official, licensed sites to implement proper SEO techniques so they can take over the newly vacant spots at the top. This infographic visualizes the steps that must be taken to do so, allowing legitimate sites to easily create connections that will give them the visibility they need to make an impact on the industry.”
“Nielsen’s Global Trust in Advertising report says the fourth most trusted source of information by online consumers is a branded web site. However, the approach of “build it and they will come” simply doesn’t work, especially in the music industry, where millions of artists fight for the attention of music fans,” said Chuck Fishman, media, entertainment and publishing director for Acquia. “Acquia supports digitalmusic.org’s ‘Search Engine Optimization for Music Websites’ infographic because it provides critical and invaluable web development best practices to artists, labels and other music-related businesses, so their sites are easily discoverable by music fans.”

Acquia is joining DigitalMusic.org’s membership in support of its mission to advocate, educate and organize on behalf of the entire digital music ecosystem. Acquia’s passion for connecting performing artists and fans is rooted in its work helping power the digital strategies for many of the industry’s biggest brands, including Warner Music Group and Sony Music Entertainment. Acquia will be present on two work groups, helping to set industry best practices and standards around digital marketing and digital asset management.

The infographic is available for free and can be viewed at http://www.narm.com/wp-content/uploads/2013/digitalmusicorgSEOInfo.pdf.

Meet Katelyn Fogarty: "I speak Marketing and Engineer!"

Katelyn Fogarty, Manager of Online Marketing at Acquia, is a great example of the kind of Acquian who brings a variety of skills and experience to the table – in her case Drupal development and configuration, online marketing, and management – and combines them to perform a unique function uniquely well at Acquia.

Drupal Gardens adds custom date fields, external links, automatic redirects and more!

This release of Drupal Gardens has something for every site builder.  In particular, support for custom date/time fields has been one of the most requested features.  As is the Drupal Gardens norm, we kept the bar high and only added these modules after putting in enough design, engineering and testing to deliver a UX that was easier, but not watered down.  

Acquia Podcast 29: Ben Finklea on SEO in Drupal

One of the strong points of Drupal is its built in search engine optimization capabilities right out of the box. Ben Finklea is the founder and CEO of Volacci, a firm that specializes in SEO for Drupal sites, and in this episode we talk about SEO in Drupal, the SEO Checklist module, the status of the Drupal 7 version of his book on SEO in Drupal, and some upcoming SEO training Volacci is doing with Acquia.

Show notes:

Cool Ninja SEO tricks on the Drupal Dojo

Yesterday, I listened as Tom gave a quick introduction of the suite of modules maintained by LevelTen. I left like I was watching some mad ninja SEO tricks. I got educated!

Top 10 Reasons for Marketers to build Microsites

You have heard us talk a lot about the benefits of Drupal, specifically Drupal Gardens, when it comes to speeding the creation of building microsites. But I get asked a lot by fellow marketers “what is it that I can really gain from microsites that I’m not already getting from my other web marketing tactics?” In fact I get asked that question so much, that I’ve come up with my Top Ten on why marketers will be (and should be) building more microsites.

For those of you who are building microsites, what do you think?