Home / Taxonomy term

sales

Gen Y's & the lessons of a pet supply store are the future of Acquia

"At my family's store growing up, if a customer came in 1 minute before closing, you didn't tell them to leave! You didn't bother them at all. You let them shop. You let them shop for as long as they needed, even if they didn't buy anything. And you closed the store once they were done shopping!"

Top 3 Ways to Ensure Your Outbound Sales Team Isn’t Sent Home Crying

The buyer’s journey is changing. Sales and Marketing used to be able to control their brand’s messaging and value proposition through the limited number of mass communication channels (such as network TV, commercial radio, newspapers, and even email, website, and banner advertising into the mid-2000s). Social media and other forms of user-generated content, though, have revolutionized how buyers research, evaluate, and select business partners.

Acquia Expanding to Europe

Ever since Dries co-founded Acquia, having a commercial presence in Europe has been an oft discussed topic inside the company. We do have European customers today, and we have Europe based team members in our technical teams, but we have not had multi-language sales and support teams based in Europe.

That’s all about to change.