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Doing Digital for Romney: An Interview with Zac Moffatt [Jan 18, 2012]

Submitted on
Wednesday, January 18, 2012
,
The Atlantic

What exactly do you spend your days thinking about when you're a digital director of a presidential campaign that's on track to win the Republican nomination? Zac Moffatt, 32, leads the digital side of the Mitt Romney campaign. He moved up to Boston last spring with his wife after some years in Virginia and jobs throughout Republican politics, including work on Bush-Cheney '04, with the Republican National Committee, and a variety of high and low profile races with his firm, Targeted Victory. We talked recently about the shortcomings of judging digital by the same sort of raw metrics we apply to, say fundraising (see, the Washington Post's @MentionMachine ), about how much of tech politics is happening behind the scenes, and about what digital success looks like.

Read full article at: http://www.theatlantic.com/politics/archive/2012/01/doing-digital-for-ro...