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The Golden Age of Marketing [March 21, 2014]

Submitted on
Friday, March 21, 2014
,
CMSWire

By Tom Wentworth

The Mad Men era of marketing has given way to Math Men — marketers who approach brand messages with growth hacking strategies revolved around data and technology.

We marketers have previously unimaginable technology at our fingertips every day that make us better at our jobs and drive us towards previously impossible innovation. A platform to segment audiences, one to analyze customer behavior, another to track results — the list goes on.

Our technology toolkit is full of solutions that are deployed in the cloud and easily integrated that provide a sandbox of opportunity to test new strategies quickly and easily. The goals of every marketing team remain the same — build brand loyalty, convert customers, etc. — but the path to reach those goals is lined with some awesome new toys.

Today’s technology solutions help us personalize marketing communications, set and measure goals effectively, and above all, generate revenue.

Personalization Becomes Contextualization
The greatest benefit to all these shiny toys is the ability to understand customers in a whole new way. Creating a comprehensive profile of a customer allows marketers to deliver hyper-personalized messages tailored to that person’s specific wants, needs and habits. Marketers can now take those personalized messages and make them contextually relevant.

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Tips to Create an Effective Mobile Website [March 14, 2014]

Submitted on
Friday, March 14, 2014
,
IT Business Edge

By Jess Iandiorio

We live in a BYOD world. It's just a fact that mobile devices are now part of our everyday lives. We use them to stay in touch, to entertain us, and increasingly, to find information we need quickly. While mobile presents organizations with a significant opportunity to engage people wherever they are, many organizations have not yet found the right formula to create and deliver a quality mobile experience. Here are five tips, identified by Jess Iandiorio, vice president of product marketing at Acquia, to help organizations get started in creating great mobile digital experiences.

Why Google Now is the Future of Your Website

I've been spending a lot of time with Google services lately as I explore switching from my trusty iPhone and iOS to Android, specifically the Nexus 5. It's been a surprisingly smooth transition, and I've started to prefer Android to iOS, in many ways because of the deep integration with Google Now, which gets me the right information at just the right time.

Inbound Marketing Summit Boston Day 1 Recap

After 19 presentations and a keynote by Razorfish CTO Ray Velez, day 1 of Inbound Marketing Summit Boston is complete. Personalization, omnichannel marketing and social were hot topics today, but I want to discuss some of the presentations that impressed me the most.

Drupal Modules Take Site Personalization to the Next Level

If you’ve already taken advantage of Drupal taxonomy terms to increase engagement on your website, you may be ready for the next step of more advanced targeting and segmentation using personalization modules.

Personalizing the Digital Experience Using Simple Taxonomy

(Part 2 of the Exploring Personalization Blog Series)

There aren’t a shortage of tools and techniques surrounding successful personalization as I discussed in my last blog post. But with that being said, executing through precise, innovative taxonomy needs to be done effectively in order to turn viewers into returning visitors.

The Future of Marketing: It’s All in the Numbers

I heard the number over my morning latte: $35.1 billion. Billion. Big number? Sort of.

That’s the value of the merger between advertising mega-agencies Omnicom and Publicis announced Sunday. It’s the total valuation of the two companies.

Let's Get Personal: The Basics

Personalization is as old as marketing itself. Give each customer what they want, how they want it, when they want it. New technologies, platforms, and devices give us the tools to reinvent this venerable approach, expanding its reach and effectiveness. To wring the maximum value out of personalization, you have to track your results, constantly re-evaluate what you are doing, and adjust your strategy accordingly. In Part One of this 5-part series on personalization, we'll start with the broad strokes.