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How Blake Lively Almost Got Content for Commerce Right. Almost.

When I first heard Blake Lively was launching a lifestyle/ content/ commerce website, I’ll be honest, I was excited. I was a pretty big Gossip Girl fan back in the day, and I’ve always admired her cool, eclectic sense of style. According to Vogue, the site is “part digital monthly magazine, part e-commerce venture, part video blog, the site will seek out and celebrate people all over America who are making things—food, clothes, pillows, dishes, dining-room tables—with their hands.”