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Marketo Summit

Join us at the Marketo Summit, which is taking place at the Moscone Center in downtown San Francisco. The event will feature keynote Hillary Rodham Clinton, industry leaders, customer experts, Marketo partners and executives, and 80+ game-changing content sessions to show you how to increase your marketing success and simplify your world to help you get to the results you need faster.

B2B Marketing & Sales Trends: 14 Sessions You Won't Want to Miss

Keeping up with the latest advancements in marketing and sales can be a daunting task... especially while you're trying to get your daily tasks done and keep the business running! The good news is that our friends over at The Marketing Cloud have done some of the heavy lifting for us.

5 Tips to Help You Love (& Optimize!) Your Landing Pages

I’m just going to come out and say it: I love working with landing pages. When you’re developing targeted, demand generation campaigns, there is almost no marketing tool more powerful than an awesome landing page. Landing pages give your audience a concise format to digest your value prop, and, for a small price to pay (i.e. their contact information), they get a cool offer in return.

Top 3 Ways to Ensure Your Outbound Sales Team Isn’t Sent Home Crying

The buyer’s journey is changing. Sales and Marketing used to be able to control their brand’s messaging and value proposition through the limited number of mass communication channels (such as network TV, commercial radio, newspapers, and even email, website, and banner advertising into the mid-2000s). Social media and other forms of user-generated content, though, have revolutionized how buyers research, evaluate, and select business partners.